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Cover Story

Marketing industry cover stories and news.


Lead The Charge Article
Lead The Charge    1 Nov, 2010

Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

blank Article
Heading Up the DR Fan Club   16 Sep, 2010

More and more companies are heading down the direct response avenue. It makes so much sense,...More>>

Customers Come First at Barclaycard US Article
Customers Come First at Barclaycard US   16 Aug, 2010

While most organizations advertise simplicity, we are focused on making it simpler for prospective...More>>

Nationwide Mobilizes 'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010

Direct response marketing is very important to us, when we think about the traditional marketing...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>

Bob Geldof Article
Looking Out For Every One   7 May, 2010

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...More>>

Dove Goes Direct After Men Article
Dove Goes Direct After Men    8 Apr, 2010

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...More>>

Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens Article
Opening the Curtains to DR   4 Mar, 2010

"We thought that we could tell a story without spotlighting item and price and asking customers to...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. Article
Slam Dunk!   4 Feb, 2010

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR....More>>





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