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Cover Story

Marketing industry cover stories and news.


Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

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Newegg Becomes a DR Geek   1 Dec, 2011

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi,...More>>

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Giving Thanks!   1 Nov, 2011

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>

DRMA Marketer of the Year Article
Marketer of the Year: Hearthware Cooks Up a Big Victory    1 Oct, 2011

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011

Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

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Lincoln Educational Services Gets Schooled   1 Jul, 2011

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

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Dove Believes in Magic   1 May, 2011

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>





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