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Cover Story

Marketing industry cover stories and news.


Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011

Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

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Lincoln Educational Services Gets Schooled   1 Jul, 2011

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

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Dove Believes in Magic   1 May, 2011

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

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Euro-Pro Makes Its Mark   1 Mar, 2011

The more we can build and sustain brands, sustain products and product lines and use direct...More>>

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Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

A Bite as Big as His Bark Article
A Bite as Big as His Bark   1 Dec, 2010

From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...More>>





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