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Cover Story

Marketing industry cover stories and news.


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Cover Story: Swimming With Sharks   1 Jul, 2012

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

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Cover Story: The Deal Is in the Mail   1 Jun, 2012

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...More>>

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Cover Story: Rise and Shine!   1 May, 2012

If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

Brian Kirkendall and Hoover Article
Hoover Takes Clean to New Extremes   1 Mar, 2012

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>

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No Splitting Hairs   1 Feb, 2012

“Yes, you can build the premier medical services provider in its category with direct...More>>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

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Newegg Becomes a DR Geek   1 Dec, 2011

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi,...More>>

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Giving Thanks!   1 Nov, 2011

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>

DRMA Marketer of the Year Article
Marketer of the Year: Hearthware Cooks Up a Big Victory    1 Oct, 2011

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>





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