Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper...More>>

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...More>>

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

The more we can build and sustain brands, sustain products and product lines and use direct...More>>

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...More>>