Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...More>>

If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such...More>>

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>

Yes, you can build the premier medical services provider in its category with direct response,”...More>>

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi,...More>>

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>