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Cover Story

Marketing industry cover stories and news.


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A Direct Advantage   1 Feb, 2014

“For Premera’s Medicare Advantage product launch, our challenge was to grow plan membership in...More>>

Steeming the Competetion feature image Article
‘Steeming’ the Competition   1 Jan, 2014

“Being the brand leader in our market makes direct response marketing essential,” says Justin...More>>

‘O, Christmas Tree …’ Article
'O, Christmas Tree …'   1 Dec, 2013

“With the proliferation of media consumption online, the TV industry has experienced a vastly...More>>

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For eDiets, Mobile and Social Are No Fad   1 Nov, 2013

“The direct response industry — or at least those that started out in TV — has been very slow...More>>

Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also ea Article
Just the Right Blend   1 Oct, 2013

“There are many companies doing great work in this industry today, as evidenced by the...More>>

September 2013 Cover Story Article
It Was 30 Years Ago Today…   1 Sep, 2013

When AJ Khubani founded TELEBrands in 1983, there was almost no way he could have predicted how his...More>>

A 'Safe' Boom Article
A 'Safe' Boom   1 Aug, 2013

“Direct response lets us level the playing field against the big guys,” says Bill Broich,...More>>

Fully Networked Media Article
Fully Networked Media   1 Jul, 2013

“At Turner — and I think across much of the network universe — direct response is no longer...More>>

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Wake Up!   1 Jun, 2013

“Response marketing changed the model for both large and small traditional consumer package goods...More>>

VITAQUEST International Article
Just the Right Chemistry   1 May, 2013

DR has changed so much, because the consumer, media and the regulatory landscape have changed...More>>





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