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Cover Story

Marketing industry cover stories and news.


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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

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Marketing a Masterpiece   1 Aug, 2014

“For our business in particular, the synergies that direct response provides are immense,” says...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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Finding the 'Magic'   1 Jun, 2014

“As someone who has been in the business for more than 40 years and been in almost every...More>>

High Pressure, High Flow Article
High Pressure, High Flow   1 May, 2014

“Briggs & Stratton and our retail partners — we appreciate the value direct response can bring...More>>

Getting Better Every Day - Cover Story April 2014 Article
Getting Better Every Day   1 Apr, 2014

“I love telling traditional brands that are coming into the direct response space, ‘Forget what...More>>

Puck’s Housewares Masterpiece Article
Puck’s Housewares Masterpiece   1 Mar, 2014

“It’s always exciting to bring something new to market, especially at something like the...More>>

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A Direct Advantage   1 Feb, 2014

“For Premera’s Medicare Advantage product launch, our challenge was to grow plan membership in...More>>

Steeming the Competetion feature image Article
‘Steeming’ the Competition   1 Jan, 2014

“Being the brand leader in our market makes direct response marketing essential,” says Justin...More>>

‘O, Christmas Tree …’ Article
'O, Christmas Tree …'   1 Dec, 2013

“With the proliferation of media consumption online, the TV industry has experienced a vastly...More>>





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