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Cover Story

Marketing industry cover stories and news.


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More Than Just Talking Heads   1 Jul, 2015

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...More>>

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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>

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Where Marketing’s Always in Fashion   1 May, 2015

“Direct response is branding, but branding isn’t the primary focus of such a campaign,” says...More>>

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Wix’s Winning Game Plan   1 Apr, 2015

“We are doing brand performance marketing. I don’t understand why more people don’t use this...More>>

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Getting Down to Business   1 Mar, 2015

“While e-commerce sales and the number of online businesses continue to increase, Vistaprint is a...More>>

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Behind the Mask   1 Feb, 2015

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...More>>

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Educating at Brandman University   1 Jan, 2015

“Not only do we find new ways of effectively increasing the performance of marketing campaigns,...More>>

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The Greatest ‘Love’ of All   1 Dec, 2014

“Building the Subaru brand for the long term, while at the same time ensuring there is enough...More>>

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Smoothing Out a Few Wrinkles   1 Nov, 2014

“We’ve been able to build a business while branding,” says Rich Ransom, president of ICTV...More>>

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The Stars Align!   1 Oct, 2014

“We are both honored and gratified to be recognized for the work and dedication of our teams,”...More>>





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