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Cover Story

Marketing industry cover stories and news.


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Getting Down to Business   1 Mar, 2015

“While e-commerce sales and the number of online businesses continue to increase, Vistaprint is a...More>>

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Behind the Mask   1 Feb, 2015

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...More>>

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Educating at Brandman University   1 Jan, 2015

“Not only do we find new ways of effectively increasing the performance of marketing campaigns,...More>>

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The Greatest ‘Love’ of All   1 Dec, 2014

“Building the Subaru brand for the long term, while at the same time ensuring there is enough...More>>

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Smoothing Out a Few Wrinkles   1 Nov, 2014

“We’ve been able to build a business while branding,” says Rich Ransom, president of ICTV...More>>

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The Stars Align!   1 Oct, 2014

“We are both honored and gratified to be recognized for the work and dedication of our teams,”...More>>

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

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Marketing a Masterpiece   1 Aug, 2014

“For our business in particular, the synergies that direct response provides are immense,” says...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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Finding the 'Magic'   1 Jun, 2014

“As someone who has been in the business for more than 40 years and been in almost every...More>>





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