DR has changed so much, because the consumer, media and the regulatory landscape have changed...More>>

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

“It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...More>>

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...More>>

With our background as an Internet company that has crossed over to more traditional channels, this...More>>

Ryan Campbell says a DR-to-retail campaign is the perfect fit for Spyder Products’ power tool...More>>

Direct response means everything to us. It’s the driver for our business,” says Jonathan...More>>