If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such incredible success as a keynote speaker. His energy, enthusiasm and thoughtfulness are on display with every sentence he utters. But, at the same time, the consistency of the concepts he wants to...More>>

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice president of digital brand strategy for financial services leader Capital One. “We’re at the point where arguably everything in marketing is direct response.”More>>

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor with asthma, the floor-care company tapped into vintage direct response at its best — employing some of the first door-to-door salesmen, bringing together brand and consumer more so than ever before....More>>

Yes, you can build the premier medical services provider in its category with direct response,” says Rob Spurrell, vice president of sales and marketing for Beverly Hills, Calif.-based Bosley, a world leader in hair-loss solutions and medical hair restoration. “We’ve been doing it for 37...More>>

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director, global marketing, at Logan, Utah.-based ICON Health & Fitness, a leader in the fitness market and parent of the new ProForm Tour de France indoor cycling bike. “It’s an effective way to expose...More>>

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi, senior vice president of marketing and Web management at Industry, Calif.-based Newegg Inc., the second-largest online-only retailer in the United States. “It gives you the opportunity to deliver a...More>>

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of Columbus, Ga.-based Masterbuilt Manufacturing Inc., marketers of the successful line of Butterball Turkey Fryers. “In an economy where every business is looking for new, cost effective ways to...More>>

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance (DRMA),” says David Choi, manager of sales and marketing for Libertyville, Ill.-based Hearthware Inc., the winner of the third annual DRMA Marketer of the Year Award. “We are grateful to our retail...More>>

Direct response marketing depends on the platform that you’re talking about,” says Niko Drakoulis, founding chairman and CEO of Akoo Intl. Inc., a global media and technology innovator whose TV network integrates mobile, social and local in 161 pavilions in malls across the country. More>>

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before taking on his current leadership position — something he says helped him grasp the different levels of communication that would be necessary to serve the company’s nearly 18,000 agents and millions...More>>