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Marketsmith

News and information on Litle & Co. services, direct marketing strategies, ad campaigns, and people.


Article
Web Exclusive: Getting in — And Staying in   1 Mar, 2014

In order to win the war at the shelf, it is critical to know exactly what your competition is doing...More>>

File
Marketsmith — The Humana Playbook (White Paper)   9 May, 2013

The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?More>>

File
Marketsmith — The Montel Quotient (White Paper)   9 May, 2013

The Montel Quotient: Breaking the Code Behind Montel's Pitchman PerformanceMore>>

File
Marketsmith — Meaningful Beauty vs. Derm Exclusive   9 May, 2013

Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty &...More>>

General Info
Case Studies/White Papers   9 May, 2013

A listing of white papers that DRMA member companies have submitted.More>>





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