Asked during Response Expo 2010 in May what his biggest accomplishment of the past year was, TELEBrands’ A.J. Khubani answered the current state of retail for direct response. “The economic return at retail allows us to deficit spend on TV like never before,” says Khubani.More>>

Success and growth of a company’s product line cannot be achieved without leveraging a variety of marketing channels tailored to the goals of each brand.More>>

Allstar Marketing, responsible for the success of the Snuggie, takes home the Marketer of the Year Award at a ceremony and cocktail event Monday night at Las Vegas’ Moon nightclub located in the Palms Resort & Casino.More>>

Scott Boilen says relatable products are the key, while the long-term success of finalists Product Partners and TELEBrands also resonate with voters. More>>