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A&E Television Network

Direct Response marketing companies news. Information on A&E Television product branding and marketing strategies including information on commericals, ads and overall branding strategies.


Article
All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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Guest Opinion: Networks Shouldn’t Be the FTC’s Version of ‘UL’   17 Sep, 2010

Dec. 1, 2009 marked a major change in the direct response universe. On that day, the Federal Trade...More>>





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