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2012 DRMA MOY Nominee - BOSLEY   31 Jul, 2012

2012 DRMA MOY Nominee - BOSLEYMore>>

Article
All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

Article
Support Services: Free or Fast? Or Both   1 Jul, 2012

Free or Fast? Or Both? When Deion Sanders joined the Dallas Cowboys in the mid-1990s, owner...More>>

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Retail Outlet: In-Store Promotions: Deductions and Surprises   1 Jun, 2012

It’s a well-known fact that smart entrepreneurs learn more from their failures than their...More>>

Article
Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

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Legal Spotlight: Countering the Counterfeiters   1 May, 2012

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...More>>

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Support Services: Understanding the Role of Payment Gateways   1 May, 2012

For many who own a business and sell online, a payment gateway is the lifeline of your business....More>>

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Case Study: Proceed Media - Rockwell Tools Leverages Advertising Elasticity to Boost Sales by 25 Percent   17 Apr, 2012

Rockwell Tools designs and manufactures a full line of corded and cordless power tools and...More>>

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Tribune Media Services   16 Apr, 2012

Tribune Media Services - Stand out in the crowd, get noticed and boost responseMore>>

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The Nielsen Company Promo_041612   9 Apr, 2012

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>





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