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Companies Making Direct Response Marketing Headlines

Article Marketer of the Year Nominees Show True Breadth of Direct Response 1 Sep, 2009 What does the following — seemingly random — group of successful direct response...More>>
	Article Esurance's Rise Is Driven by DR 1 Sep, 2009 "Esurance was built on the direct response marketing channels of search engine marketing and...More>>
	Article Is Online Video Living Up to the Hype? 1 Jun, 2009 Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>
	Article Beauty's on the Inside at Sephora 1 Apr, 2009 It is no surprise that one of America's top selling beauty and personal care retailers was...More>>
	Article Buy.com Grows Up in a Hurry 1 Mar, 2009 Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>
Article Is Branding Dead? 1 Jan, 2009 Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>
	Article InterContinental Makes Customers a Priority - Worldwide 1 Jan, 2009 "The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>
	Article Do We Have a Bidder? Google TV Ads Wants You 1 Dec, 2008 If there's a way to put it graphically, I'd say it's best described as Google â™¥...More>>
Article Piecing It Together 1 Sep, 2008 Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>
	Article Hyundai's Super Mobile Sunday 1 Sep, 2008 The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>

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