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Companies Making Direct Response Marketing Headlines


Article
Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

Article
Legal Spotlight: Countering the Counterfeiters   1 May, 2012

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...More>>

Article
Support Services: Understanding the Role of Payment Gateways   1 May, 2012

For many who own a business and sell online, a payment gateway is the lifeline of your business....More>>

File
Case Study: Proceed Media - Rockwell Tools Leverages Advertising Elasticity to Boost Sales by 25 Percent   17 Apr, 2012

Rockwell Tools designs and manufactures a full line of corded and cordless power tools and...More>>

File
Tribune Media Services   16 Apr, 2012

Tribune Media Services - Stand out in the crowd, get noticed and boost responseMore>>

File
The Nielsen Company Promo_041612   9 Apr, 2012

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>

Article
Field Reports - April 2012   1 Apr, 2012

Ray Golden Speaks on His Career and His Daughter’s Battle CoreMedia Celebrates 20 Years With...More>>

Article
The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...More>>

Article
Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

Article
Legal Review: So You Want to Do Social Media?   1 Apr, 2012

Social media marketing offers unique opportunities for direct response marketers to reach consumers...More>>





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