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Article
Support Services: The Dreaded Chargeback Article   1 Mar, 2013

In today’s economy, the words you hear resonating from every marketer are, “How do I keep my...More>>

Article
Going Mobile: DR to Go — Let’s Get Mobile   1 Feb, 2013

As mobile devices and the mobile Web continue to dominate our days and nights — and seemingly...More>>

File
The TMS Top 50 Most-Aired Long-Form DRTV Titles    1 Feb, 2013

TMS Top 50 Most-Aired Long-Form DRTV Titles - February 2013More>>

Article
Guest Opinion: Disaster Preparedness: Expecting the Unexpected   1 Dec, 2012

As Superstorm Sandy has again reminded us with overwhelming force, disasters — whether natural or...More>>

Article
Support Services: Up! Up! And Away!   1 Dec, 2012

Shipping rates are going up — again. FedEx was first of the major freight carriers announcing...More>>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>

Article
Retail Outlet: Your Product, Your Claims: Retailers Measure Their Responsibility   1 Nov, 2012

We all know the story: products on TV have historically made very strong claims and many end up...More>>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>

blank Article
DR Gives Positec a Big Edge   1 Nov, 2012

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...More>>

Article
Support Services: The Good, the Bad and the Pretty   1 Oct, 2012

In a perfect DR world, no sale would ever be cancelled. No product would ever be returned. Since...More>>





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