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News
Euro-Pro Wins Fifth Annual DRMA Marketer of the Year Award   25 Sep, 2013

LAS VEGAS – Euro-Pro LLC won the fifth annual Direct Response Marketing Alliance (DRMA) Marketer...More>>

September 2013 Cover Story Article
It Was 30 Years Ago Today…   1 Sep, 2013

When AJ Khubani founded TELEBrands in 1983, there was almost no way he could have predicted how his...More>>

File
The TMS Top 40 Most-Aired Long-Form DRTV Titles   1 Sep, 2013

The TMS Top 40 Most-Aired Long-Form DRTV Titles - September 2013More>>

File
Marketsmith — The Humana Playbook (White Paper)   9 May, 2013

The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?More>>

File
Marketsmith — The Montel Quotient (White Paper)   9 May, 2013

The Montel Quotient: Breaking the Code Behind Montel's Pitchman PerformanceMore>>

File
Marketsmith — Meaningful Beauty vs. Derm Exclusive   9 May, 2013

Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty &...More>>

General Info
Case Studies/White Papers   9 May, 2013

A listing of white papers that DRMA member companies have submitted.More>>

Article
Support Services: Navigating the Minefields of Shipping to Retail   1 Apr, 2013

Following are several frequently asked questions we hear from marketers about shipping specifically...More>>

Article
Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

Article
In Production: Still Looking for Great Solutions   1 Mar, 2013

As the economy has steadily improved in recent months, one thing hasn’t changed — consumer...More>>





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