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Companies Making Direct Response Marketing Headlines


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Nokia Puts DR in Your Pocket   1 Jul, 2008

When asked why mobile marketing will become an important part of any direct response marketer's...More>>

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Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>





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