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Companies Making Direct Response Marketing Headlines


Article
Is Branding Dead?   1 Jan, 2009

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

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InterContinental Makes Customers a Priority - Worldwide   1 Jan, 2009

"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>

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Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008

If there's a way to put it graphically, I'd say it's best described as Google ♥...More>>

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Piecing It Together   1 Sep, 2008

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>

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Hyundai's Super Mobile Sunday   1 Sep, 2008

The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>

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J.G. Wentworth's Direct Response Aria   1 Aug, 2008

"I think there's a new genre of advertising - direct branding - that companies like ours are...More>>

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Nokia Puts DR in Your Pocket   1 Jul, 2008

When asked why mobile marketing will become an important part of any direct response marketer's...More>>

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Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>





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