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Companies Making Direct Response Marketing Headlines


Article
But Wait, There's More: DRMA Marketer of the Year Award Top 10    1 Sep, 2009

Response Salutes the Top 10 Nominees in the Inaugural DRMA Marketer of the Year Award Competition More>>

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Marketer of the Year Nominees Show True Breadth of Direct Response    1 Sep, 2009

What does the following — seemingly random — group of successful direct response...More>>

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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Is Online Video Living Up to the Hype?   1 Jun, 2009

Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>

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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>

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Is Branding Dead?   1 Jan, 2009

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

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InterContinental Makes Customers a Priority - Worldwide   1 Jan, 2009

"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>

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Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008

If there's a way to put it graphically, I'd say it's best described as Google ♥...More>>

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Piecing It Together   1 Sep, 2008

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>





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