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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

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Field Reports   1 Jan, 2011

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...More>>

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But Wait, There's More!   1 Nov, 2010

But Wait, There's More! - November 2010 Issue of Response Magazine.More>>

Star Tech Article
Tech Update: Star Tech   18 Oct, 2010

Response wanted to hear directly from the pros about how technology is at play in back-end services...More>>

General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

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Field Reports   18 Oct, 2010

Field Reports - October 2010 Issue of Response MagazineMore>>

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Guest Opinion: Networks Shouldn’t Be the FTC’s Version of ‘UL’   17 Sep, 2010

Dec. 1, 2009 marked a major change in the direct response universe. On that day, the Federal Trade...More>>

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As Seen on TV ... And Every Other Screen You Own   17 Sep, 2010

Success and growth of a company’s product line cannot be achieved without leveraging a variety of...More>>

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Retail Resurgence   16 Sep, 2010

Asked during Response Expo 2010 in May what his biggest accomplishment of the past year was,...More>>





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