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Companies Making Direct Response Marketing Headlines


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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Field Reports April 2011   1 Apr, 2011

Response catches up with Jeff Aronson, CEO of Pompano Beach, Fla.-based Green Bullion Financial...More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>

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DRMA Spotlight: Looking Outside the Box   1 Mar, 2011

“Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd...More>>

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Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>

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DR Gets Smart About Mobile    1 Jan, 2011

Tom Cruise fans will recall the classic scene in Steven Spielberg’s futuristic thriller...More>>

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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

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Field Reports   1 Jan, 2011

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...More>>





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