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Article
Guest Opinion: Does the Mecca of Direct Response Lie in the Art of Fulfillment?   1 Jul, 2011

Many veterans of the direct response industry remember the days when most marketers played the role...More>>

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Direct Response Goes Hollywood   1 Jul, 2011

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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But Wait, There's More!   1 May, 2011

But Wait, There's More! May 2011More>>

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Support Services: Same-Day Shipment — Why Not?   1 May, 2011

There is no denying that product availability and delivery drive our purchase decisions. As a...More>>

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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Field Reports April 2011   1 Apr, 2011

Response catches up with Jeff Aronson, CEO of Pompano Beach, Fla.-based Green Bullion Financial...More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>

Thrill Logistics Article
DRMA Spotlight: Looking Outside the Box   1 Mar, 2011

“Anyone can put a widget in a box, place a mailing label on it and send it out,” says R. Todd...More>>

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Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>





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