They say imitation is the sincerest form of flattery. But when that imitation costs DRTV professionals thousands — sometimes millions — in sales (not to mention the headaches), to hell with flattery. Something needs to be fixed.More>>

For many who own a business and sell online, a payment gateway is the lifeline of your business. Yet, payment gateways are somewhat of a mystery for most card-not-present business owners. More>>

Rockwell Tools designs and manufactures a full line of corded and cordless power tools and accessories. The company distributes its products through all major sales channels—phone, web, and retail. The company has a reputation for providing versatile, durable tools at affordable prices, and its...More>>

Tribune Media Services - Stand out in the crowd, get noticed and boost responseMore>>

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>

Ray Golden Speaks on His Career and His Daughter’s Battle CoreMedia Celebrates 20 Years With Huge Benefit Event on May 24 DR Industry Pioneer Don Potter Releases Pair of Novels More Honors for Hearthware Inc., Hampton DirectMore>>

The Web has long been a hotbed for companies that sell direct to consumers. Using their own corporate websites, landing pages, and other methods, marketers were quick to tap into this budding sales opportunity and use it to augment their TV, print, offline retail, and/or radio efforts. As online...More>>

The old idiom “age before beauty” might not pack as much of a punch with today’s generation, whose daughters are developing their fashion senses earlier than ever. It’s not so uncommon to see youngsters trade stuffed animals for styling products and finger-paints for eyeliner before even...More>>

Social media marketing offers unique opportunities for direct response marketers to reach consumers in a highly targeted way. Given how heavily DR marketers have relied upon consumer testimonials, opinions and reviews of their products, social media marketing is a natural expansion of DR marketing...More>>

As Response Expo approaches (May 15-17 in San Diego), we will meet many companies that are wrestling with the question of handling fulfillment and various backend function services. I’m sure you’ve also considered this, but what answers should you be seeking out? More>>