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Article
Legal Review: The Year in Review: FTC Enforcement Trends   1 Dec, 2014

While many consumers kicked off 2014 with a renewed resolve to get into shape, lose weight or...More>>

Article
Support Services: Let the ‘Psychology of Shipping’ Work for You   1 Dec, 2014

Remember the days when advertisements for As Seen On TV products intoned, “Allow six to eight...More>>

Article
Legal Review: On the Anniversary of the New TCPA Rules, What’s Happened?   1 Oct, 2014

This month marks the one-year anniversary of the Federal Communication Commission (FCC)...More>>

Article
Media Zone: Developing Metrics Is a Deliberate Process   1 Oct, 2014

I was reminded recently that what I take for granted to be common knowledge is really not so common...More>>

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The Stars Align!   1 Oct, 2014

“We are both honored and gratified to be recognized for the work and dedication of our teams,”...More>>

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

Article
Editor’s Note: Renker’s Message Resonates, Whether It’s 2001 or 2014   1 Sep, 2014

When I took over the editorial helm of Response in March 2001, I had a lot more (and darker) hair,...More>>

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TELEBrands Inventor Day Wufoo header   20 Aug, 2014

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News
Renker Headlines ‘Titans of Direct Response’ Event, Sept. 11-12   6 Aug, 2014

STAMFORD, Conn. – The direct, digital and data-driven marketing space welcomes a new event to its...More>>

Article
Legal Review: FTC Frowns on L’Oreal Skin Care Claims   1 Aug, 2014

Last month, many cosmetics companies marketing anti-aging products began to develop worry lines...More>>





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