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Companies Making Direct Response Marketing Headlines


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Case Studies/White Papers   9 May, 2013

A listing of white papers that DRMA member companies have submitted.More>>

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White paper: Marketsmith - The Humana Playbook   9 May, 2013

The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?More>>

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White paper: Marketsmith - The Montel Quotient   9 May, 2013

The Montel Quotient: Breaking the Code Behind Montel's Pitchman PerformanceMore>>

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White paper: Marketsmith - Meaningful Beauty vs. Derm Exclusive   9 May, 2013

Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty &...More>>

Article
Support Services: Navigating the Minefields of Shipping to Retail   1 Apr, 2013

Following are several frequently asked questions we hear from marketers about shipping specifically...More>>

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Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

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In Production: Still Looking for Great Solutions   1 Mar, 2013

As the economy has steadily improved in recent months, one thing hasn’t changed — consumer...More>>

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Support Services: The Dreaded Chargeback Article   1 Mar, 2013

In today’s economy, the words you hear resonating from every marketer are, “How do I keep my...More>>

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Going Mobile: DR to Go — Let’s Get Mobile   1 Feb, 2013

As mobile devices and the mobile Web continue to dominate our days and nights — and seemingly...More>>

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TMS Top 50 Most-Aired Long-Form DRTV Titles - February 2013   1 Feb, 2013

TMS Top 50 Most-Aired Long-Form DRTV Titles - February 2013More>>





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