NEW YORK – The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB)...More>>

CHICAGO – Online merchants are adding more customer service options and promoting those options...More>>

SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app...More>>

NEW YORK – If you’re naturally inclined to use the word natural in your advertising, think...More>>

NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now...More>>

MENLO PARK, Calif. – Direct response marketers have a new conversion and optimization tool thanks...More>>

CHANTILLY, Va. – National brands that avoid doing local mobile ad campaigns will leave serious...More>>

FRISCO, Texas – Streaming video technology is getting better and that’s hurting cable, says...More>>

NEW YORK – Which marketing worked best during the holidays? Cross-channel won big, and search...More>>

NEW YORK – Nearly half of all marketing executives believe digital interactive advertising will...More>>