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DirecTV Sees Bright Future with Addressable Ads   18 Dec, 2013

EL SEGUNDO, Calif. – Paul Guyardo, executive vice president and chief revenue and marketing...More>>

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Dynamic Duo for Cyber Monday: Mobile, Desktop   18 Dec, 2013

RESTON, Va. – Mobile commerce sales accounted for nearly 21 percent of total Black Friday digital...More>>

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Marketers Moving Toward Digital Ads   18 Dec, 2013

CAMBRIDGE, Mass. – Traditional marketing is looking over its shoulder as digital marketing gains...More>>

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Aereo Welcomes Supreme Court Action    18 Dec, 2013

LONG ISLAND CITY, N.Y. – Few companies like heading to court, but Aereo is welcoming it. Last...More>>

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Concepts TV Productions’ Kristy Pinand-Dumpert Wins DRMA Member of the Year   18 Dec, 2013

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Kristy...More>>

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Beauty Sector Turning Heads   11 Dec, 2013

NEW YORK – Online sales in beauty and personal care is projected to grow 30 percent this year –...More>>

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Video Views Soar 217 percent   11 Dec, 2013

SAN MATEO, Calif. – Authenticated video viewing on non-TV devices grew 217 percent in 2013 and...More>>

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Time-Shifted TV Viewing Rises   11 Dec, 2013

NEW YORK – More consumers are watching time-shifted traditional TV – up 11 percent to 167.1...More>>

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Cable Unbundling Could Slash Ad Revenues   11 Dec, 2013

NEW YORK – Unbundling of cable networks – à la carte programming – could cause $45 billion...More>>

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FTC Native Ad Workshop Gets Prickly   11 Dec, 2013

WASHINGTON – Warnings, veiled threats and even an expletive flew at the Federal Trade...More>>





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