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FTC Settles Energy Efficiency Claims with Window Marketers   29 Feb, 2012

The Federal Trade Commission (FTC) has settled charges with five window marketers over "exaggerated...More>>

White House Unveils Consumer Privacy Bill of Rights   29 Feb, 2012

The White House has released its "Consumer Privacy Bill of Rights" for online consumers, part of an...More>>

Canoe Ventures Shuts Down Interactive TV Ad Operations   29 Feb, 2012

Cable-industry consortium Canoe Ventures has shut down its interactive television (ITV) advertising...More>>

DRMA Announces Drive to Support Amber Golden Education Fund in Honor of Industry Legend Ray Golden   29 Feb, 2012

In recent months, direct response industry legend Ray Golden has been fighting a battle against...More>>

DMA in DC Connects Industry, Government Leaders on March 26-27   22 Feb, 2012

The Direct Marketing Association (DMA) will host "DMA in DC 2012" on March 26-27, allowing...More>>

Obama Backs Ad Industry's Opposition of SOPA/PIPA   25 Jan, 2012

The Obama Administration has come out in opposition of the proposed Stop Online Privacy Act (SOPA)...More>>

Exposure to Radio Ad Campaigns Breeds Engagement   22 Nov, 2011

Consumers who are exposed to radio advertising campaigns are more likely to demonstrate higher...More>>

Backupify Releases Archive Service for Facebook Fan Pages   16 Nov, 2010

Backupify, a provider of online backup, archiving and export services for cloud-based data, is now...More>>

Ford Goes Social for Focus   5 Oct, 2010

Ford Motor Co. is focusing on a social media strategy for the launch of its 2011 Explorer,...More>>

Jacqueline's Journal 4-21-10   21 Apr, 2010

Response This Week, Jacqueline's Journal 4-21-10More>>

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