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Top Marketing Associations Release Online Advertising Principles   8 Jul, 2009

NEW YORK - A week ago, a group of the country's largest media and marketing trade associations...More>>

Response Announces the DRMA Marketer of the Year Award   8 Jul, 2009

SANTA ANA, Calif. - Response Magazine and the Direct Response Marketing Alliance (DRMA) announce...More>>

Marketers Back Off Upfront Pricing Demand   1 Jul, 2009

NEW YORK - Initially demanding lower pricing in the upfront television marketplace due to economic...More>>

ION Launches Triple Play In New York and Washington   1 Jul, 2009

NEW YORK and WASHINGTON - ION Media Networks launched its digital broadcast Triple Play in New York...More>>

Cablevision Cleared for Remote Storage DVR   1 Jul, 2009

BETHPAGE, N.Y. - The U.S. Supreme Court declined to review a Court of Appeals ruling upholding...More>>

Direct Response Marketing Alliance Establishes Billy Mays Memorial DRMA Marketing Scholarship   1 Jul, 2009

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA), the leading independent...More>>

Industry Reacts To Death of Billy Mays   1 Jul, 2009

SANTA ANA, Calif. - In the days since the death of DRTV pitchman Billy Mays, a wide array of...More>>

Industry Shocked by Death of Billy Mays   29 Jun, 2009

TAMPA, Fla. - Powered by the air that you breathe. Activated by the water that you and I drink!"More>>

Media Buyers and Networks Unable to Reach Agreement   25 Jun, 2009

NEW YORK - Due to the economy and some technological challenges, media buyers and television ad...More>>

Canoe Ventures Stalls First Launch   25 Jun, 2009

NEW YORK - Canoe Ventures, the collaboration formed by the nation's six largest cable operators,...More>>

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