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Increase in Online Shopping This Holiday Season   21 Oct, 2009

PETALUMA, Calif. – Results from the 2009 Mindset of a Multi-Channel Shopper Survey report that 55...More>>

Direct Marketing Increases Share of Ad Spend   21 Oct, 2009

NEW YORK – Direct marketing spending makes up 54.3 percent of all total ad expenditures, up from...More>>

DMA Completes Board Elections During San Diego Event   21 Oct, 2009

SAN DIEGO – The Direct Marketing Association (DMA) named its 2010 board officers during this...More>>

New Valpak App Offers Mobile Coupons   14 Oct, 2009

LARGO, Florida – Direct mail coupon company Valpak launched an iPhone and iPod Touch campaign...More>>

Drop Predicted in Holiday Retail Ad Spending   14 Oct, 2009

WASHINGTON – Due to continued uncertainty in the economy, the National Retail Federation (NRF)...More>>

Board Member Pike Gets Cease and Desist from DMA   14 Oct, 2009

NEW YORK – The Direct Marketing Association (DMA) has sent a cease-and-desist letter from its...More>>

Warning Letters From FDA Cause Decline in Drug Marketing   14 Oct, 2009

RESTON, Va. – Recent letters sent from the U.S. Food & Drug Administration (FDA) to large...More>>

Avvaa Tests DRTV   7 Oct, 2009

NEW YORK – Avvaa, a best seller of skincare products in Canada, launched a two-week DRTV test in...More>>

Comcast and NBC in Talks for Merger   7 Oct, 2009

NEW YORK and PHILADELPHIA – Reports from various sources reveal that Comcast and NBC Universal...More>>

Internet Advertising Slightly Down in First Half of Year   7 Oct, 2009

NEW YORK – Internet advertising revenues in the United States were $10.9 billion in the first...More>>

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