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Newspapers' Digital Ads Attract Consumers, Study Shows   18 Apr, 2012

As the newspaper model continues to evolve toward more digital platforms, readers are responding...More>>

Easter Holiday Boosts Retail Industry Sales, NRF Says   18 Apr, 2012

An earlier Easter holiday and unseasonably warmer weather nationwide has boosted retailers' sales...More>>

Mobile Platforms Bridging Demographic Digital Divide   18 Apr, 2012

The increase of mobile adoption could be the most significant factor bridging the demographic...More>>

FCC Fines Google $25,000 in Street Views Investigation   18 Apr, 2012

The Federal Communications Commission (FCC) has fined Google Inc. $25,000 for "deliberately...More>>

Online Videos Boost Brand Awareness, Study Suggests   11 Apr, 2012

Online video advertising spending continues to skyrocket, revealing an increasing need for brand...More>>

Interactive Advertising Bureau Endorses 'Skippable' Video Ads   11 Apr, 2012

The Interactive Advertising Bureau (IAB) has released the first update to its video advertising...More>>

Marketers Increase Search Budgets by 16 Percent, Report Shows   11 Apr, 2012

Digital advertising continues its upward trend in 2012, with search emerging as the strongest...More>>

DMA Voices Concerns on FTC Call for Legislative Oversight of Data Brokers   11 Apr, 2012

As the marketing community continues to keep a close eye on recent recommendations by the Federal...More>>

Response Expo 2012 Announces Roster of Speakers and Sessions   11 Apr, 2012

Response Expo 2012 returns to San Diego for its sixth consecutive year on May 15-17 with an...More>>

Vendor Spotlight: TTC — Call Center Personnel and Performance Drive Higher Conversion Rates    4 Apr, 2012

Direct marketers – whether they're using the Internet, DRTV, radio or newspapers – are all...More>>

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