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More Brands to Pursue Mobile Marketing, Data Shows   27 Jun, 2012

More marketers who have held out on incorporating mobile into their marketing strategies report a...More>>

M-commerce Attracts Much Wider Demographic Than Marketers Assume, Study Suggests   27 Jun, 2012

Those seeing the most benefits from mobile shopping represent a much wider range of demographics...More>>

Moms – A Marketer's Goldmine – Turning to Digital Platforms   27 Jun, 2012

Moms – the Holy Grail for many direct response marketers – are more often turning to technology...More>>

Tech Problems Biggest Hurdle for Marketers Connecting with Consumers, Survey Shows   27 Jun, 2012

Chief marketing officers (CMO) and chief information officers (CIO) must partner to help brands and...More>>

Tablets Reaching Critical Mass in the U.S., comScore Says   20 Jun, 2012

One in every four smartphone users are now using tablets, according to a comScore survey from a...More>>

Consumer Confidence Increases in Q1 2012, Nielsen Reports   20 Jun, 2012

Global consumer confidence kicked off 2012 on a high note, increasing five points in the first...More>>

Agency Executives to Increase Ad Spend in Tablet Video, Data Shows   20 Jun, 2012

More brands and marketers are planning to increase spending for cross-platform buys this year,...More>>

Industry Initiative Values Global Mobile Advertising Market at $5.3 Billion   20 Jun, 2012

The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have...More>>

Internet Advertising Revenues Hit Record $8.4 Billion in Q1 2012   20 Jun, 2012

Internet advertising revenues for the first quarter of 2012 set a new record, reaching $8.4...More>>

Netflix Surpasses Apple to Lead U.S. Movie Online Business   13 Jun, 2012

Netflix Inc. has officially bypassed Apple Inc. to become the largest U.S. online movie service in...More>>

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