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Today's Sessions: Master's-level Insight Into Consumer Engagement, Big-Name Brands Including American Cancer Society and Sketchers, and More!   16 May, 2012

Today's Educational Sessions at Response Expo 2012 include an Ivy League viewpoint of what direct...More>>

Pre-Show Intensive Takes Memorable Advertising to New Levels   16 May, 2012

More than 125 Response Expo attendees joined Dial800 for the Pre-Show Intensive (PSI) Tuesday...More>>

Industry Friends Old and New Connect at Response Expo's First Events   16 May, 2012

Many of the expected 3,000 Response Expo attendees made appearances at the 2012 event's first...More>>

Former Blue Angels Lead Pilot John Foley Draws Record Crowd at Keynote Address   16 May, 2012

Keynote Speaker John Foley drew a crowd of nearly 700 attendees during the Response Expo 2012...More>>

Vendor Spotlight: Datamann — InOrder Enterprise Management System Featured at Response Expo 2012   9 May, 2012

Datamann is featuring the InOrder Enterprise Management System at Response Expo 2012 at Booth No....More>>

Social 'Revolutionizing' Beauty Brands' Engagement Levels in Britain, Mintel Says   9 May, 2012

For beauty and personal care marketers in the U.K. looking for high levels of brand-consumer...More>>

Affluent Men a Big Draw for E-Retailers, Data Suggest   9 May, 2012

The preferences, behaviors and attitudes of affluent males - those 18 and older with household...More>>

Social Overtakes Search, Poised for Dominance, Study Shows   9 May, 2012

Social media has surpassed search and is expected to overtake online display advertising as the...More>>

ABC News, Univision Partner for New English-language Channel for Hispanics   9 May, 2012

Walt Disney Co.'s ABC News and Univision have partnered up to launch an English-language cable...More>>

Connected TV Drives High Consumer-Brand Engagement, Study Shows   2 May, 2012

Connected television significantly drives higher engagement between consumers and brands in the...More>>

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