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Study: Social Media Can Spur TV Viewing   13 Sep, 2012

LARCHMONT, N.Y. – Social media can drive 18-to-34-year-olds to the TV, according to a study by...More>>

Marketers Can Target Ads Based On Consumers’ Interests Via Twitter   13 Sep, 2012

SAN FRANCISCO – Twitter has announced marketers can use the company’s “microblogging...More>>

Addressable TV Ads Making Headway   13 Sep, 2012

ROANOKE, Va. - It’s a sign that addressable TV-advertising technology – where marketers can...More>>

SENSA Wins Fourth Annual DRMA Marketer of the Year Award   13 Sep, 2012

LAS VEGAS – SENSA Products LLC won the fourth annual Direct Response Marketing Alliance (DRMA)...More>>

Marketers Tap Search Retargeting for DR Goals   5 Sep, 2012

SAN FRANCISCO – Retargeting, or keeping your brand in front of consumers after they’ve visited...More>>

Multiple Screens Make Consumers Jugglers: Google Study    5 Sep, 2012

MOUNTAIN VIEW, Calif. – Picture the average consumer juggling a computer, a smartphone, a tablet...More>>

Barnes & Noble Study: TV Ads Making an ‘A’    5 Sep, 2012

NEW YORK – TV ads remain a valuable way to reach college students, according to the 2012 Barnes &...More>>

Google Ends Five-Year Quest to Sell TV Ads   5 Sep, 2012

MOUNTAIN VIEW, Calif. – Google has bowed out of its online marketplace for TV ads. Instead...More>>

FTC: ‘Your Baby Can Read’ Deceptive   5 Sep, 2012

WASHINGTON – The Federal Trade Commission (FTC) continues its war on alleged deception, this time...More>>

Consumers Prefer Ad-Supported Content, Survey Says   29 Aug, 2012

REDWOOD CITY, Calif. – A new survey has found that for streamed short-form content and TV shows,...More>>

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