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FTC Sets New Guidelines for Endorsements, Testimonials   7 Oct, 2009

WASHINGTON – The Federal Trade Commission (FTC) announced the approval of final revisions to the...More>>

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Questex Reaches Agreement With Lenders on Restructuring   7 Oct, 2009

NEWTON, Mass. – Questex Media Group Holdings Inc., parent company of Response and 22 other print...More>>

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Are Successful Original Cable Shows Marginalizing DR?   30 Sep, 2009

If you were to imagine a graph that showed viewership for the summer months on broadcast and cable...More>>

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Zappos Names Mullen its Agency of Record   30 Sep, 2009

NEW YORK – Online shoe retailer Zappos.com recently named Mullen as its creative agency of record...More>>

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Survey Shows Companies Not Protecting Consumer Credit Card Data   30 Sep, 2009

REDWOOD SHORES, Calif. and TRAVERSE CITY, Mich. – Imperva and the Ponemon Institute released a...More>>

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JCPenney Launches Mobile Coupon Scanning Program   30 Sep, 2009

SAN JOSE, Calif. – JCPenney is partnering with Cellfire Inc. to help shoppers ring up savings...More>>

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HSN Initiates Product Placement With Kraft   30 Sep, 2009

ST. PETERSBURG, Fla. – The Home Shopping Network (HSN) will expand its role as a television...More>>

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DMA Defends Itself Against Executive Committee Member Charges   30 Sep, 2009

NEW YORK – Direct Marketing Association (DMA) President and CEO John A. Greco, Jr. and Chairman...More>>

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Google Launches Latest Display Advertising Product   23 Sep, 2009

MOUNTAIN VIEW, Calif. – Google launched a display-ad exchange last week in an attempt to bring...More>>

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Internet Advertising 15 Percent of Ad Spend in 2010   23 Sep, 2009

NEW YORK – The total spend on Internet advertising will reach $64.7 billion in 2010, accounting...More>>





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