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BVN President Pleads Guilty to $1.9 Million Infomercial Fraud   17 Oct, 2012

WEST PALM BEACH, Fla. – The South Florida Sun Sentinel reports that the president of Business...More>>

DMA Announces Data-Driven Marketing Institute    17 Oct, 2012

LAS VEGAS – On Monday, the Direct Marketing Association (DMA) announced it is launching a new...More>>

Political Ad Spend Rises in Local TV, Boosts Ad Economy   17 Oct, 2012

NEW YORK – As annoying as they are, political ads do have an upside: they’re adding some muscle...More>>

Senator, DMA Spar Over Data Brokers Probe   17 Oct, 2012

WASHINGTON – When Senator John D. Rockefeller IV (D-WV) announced last week that he had opened an...More>>

CW Print Ad Features Live Twitter Feed    10 Oct, 2012

LOS ANGELES – Print ads took a futuristic turn earlier this month when the Oct. 5 edition of...More>>

OpenSky Taps Ads to Explain Social Shopping    10 Oct, 2012

NEW YORK – To shed light on exactly how social shopping actually works, is launching...More>>

FTC’s New Green Guides Make Debut   10 Oct, 2012

WASHINGTON – The long-awaited final version of the Federal Trade Commission’s (FTC) Green...More>>

Advertisers Tell FTC They Still Support ‘Do Not Track’   10 Oct, 2012

NEW YORK – Advertising industry leaders continue to reject charges that they no longer back a...More>>

Truth-In-Advertising Dot-Com Guidelines Could Hit By Year End   10 Oct, 2012

WASHINGTON – The Federal Trade Commission (FTC) has announced marketers can expect an update to...More>>

Connected TVs Deliver Interested Audience for Advertisers   26 Sep, 2012

REDWOOD CITY, Calif. – An ad effectiveness study has found that ad clutter, creative content and...More>>

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