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NBA Launches Multi-channel Campaign   28 Oct, 2009

NEW YORK – With its season tip-off last night, the National Basketball Association (NBA), in an...More>>

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Scatter Market Tough on DRTV Spots   28 Oct, 2009

BATAVIA, Ohio – The tightening of the television scatter market is making it difficult for DRTV...More>>

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Senators Propose Prescription Drug Advertising Tax   28 Oct, 2009

WASHINGTON – U.S. Senators Al Franken (D-Minn.), Sherrod Brown (D-Ohio) and Sheldon Whitehouse...More>>

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Glimmer of Hope for Upturn in Media Spending Forecast   21 Oct, 2009

NEW YORK – Several retailers, including Google and Gap, have announced that their advertising and...More>>

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Online Coupons to Rise in Holiday Season   21 Oct, 2009

NEW YORK – According to the Second Annual Benchmark Survey on Consumer Coupon Behavior, 45...More>>

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Increase in Online Shopping This Holiday Season   21 Oct, 2009

PETALUMA, Calif. – Results from the 2009 Mindset of a Multi-Channel Shopper Survey report that 55...More>>

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Direct Marketing Increases Share of Ad Spend   21 Oct, 2009

NEW YORK – Direct marketing spending makes up 54.3 percent of all total ad expenditures, up from...More>>

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DMA Completes Board Elections During San Diego Event   21 Oct, 2009

SAN DIEGO – The Direct Marketing Association (DMA) named its 2010 board officers during this...More>>

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New Valpak App Offers Mobile Coupons   14 Oct, 2009

LARGO, Florida – Direct mail coupon company Valpak launched an iPhone and iPod Touch campaign...More>>

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Drop Predicted in Holiday Retail Ad Spending   14 Oct, 2009

WASHINGTON – Due to continued uncertainty in the economy, the National Retail Federation (NRF)...More>>





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