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Viewers Sticking with Long-Form Online Video Ads   28 Nov, 2012

SAN MATEO, Calif. – It looks like long-form advertising is working for online videos. More>>

Mobile Device Users Opting for Longer Videos   28 Nov, 2012

MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...More>>

Disney’s ABC Asks Judge to Block DISH’s AutoHop   28 Nov, 2012

NEW YORK – The ABC television network is joining the legal fray over the DISH Network Corp.’s...More>>

Retailers Give Thanks for Mobile Shoppers   28 Nov, 2012

NEW YORK – Retailers had something to be thankful for last Thursday: mobile shoppers. Turns out,...More>>

Turkey Day Big for Mobile Shoppers   21 Nov, 2012

SAN JOSE, Calif. – The picture of the American consumer shopping during the holidays is getting...More>>

Ad Industry Braces for ‘Fiscal Cliff’   21 Nov, 2012

NEW YORK – Some ad industry execs say they see dark clouds on the horizon of 2013 – and one of...More>>

TiVo (Yes, That TiVo) Launches TV Ad Campaign    21 Nov, 2012

ALVISO, Calif. – In a move that’s destined for a page in the Guinness Book of World’s Most...More>>

FTC Announces More Than 70 Actions Against Biz-Op Schemes   21 Nov, 2012

WASHINGTON – Last week, the Federal Trade Commission (FTC) announced a major crackdown on scams...More>>

DRMA Announces 10 Nominees for Member of the Year Award   21 Nov, 2012

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

E-Commerce Leaders Expects Better Sales Volume This Holiday Season   14 Nov, 2012

DALLAS – E-commerce companies expect the 2012 holiday shopping season to be merrier than last...More>>

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