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Cablevision Cleared for Remote Storage DVR   1 Jul, 2009

BETHPAGE, N.Y. - The U.S. Supreme Court declined to review a Court of Appeals ruling upholding...More>>

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Direct Response Marketing Alliance Establishes Billy Mays Memorial DRMA Marketing Scholarship   1 Jul, 2009

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA), the leading independent...More>>

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Industry Reacts To Death of Billy Mays   1 Jul, 2009

SANTA ANA, Calif. - In the days since the death of DRTV pitchman Billy Mays, a wide array of...More>>

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Industry Shocked by Death of Billy Mays   29 Jun, 2009

TAMPA, Fla. - Powered by the air that you breathe. Activated by the water that you and I drink!"More>>

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Media Buyers and Networks Unable to Reach Agreement   25 Jun, 2009

NEW YORK - Due to the economy and some technological challenges, media buyers and television ad...More>>

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Canoe Ventures Stalls First Launch   25 Jun, 2009

NEW YORK - Canoe Ventures, the collaboration formed by the nation's six largest cable operators,...More>>

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Internet Marketers Closely Watch House Hearings   25 Jun, 2009

NEW YORK - The government's battle with marketers over legislation for behavioral targeting...More>>

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Time Warner and Comcast Partner for Free Online Programming   25 Jun, 2009

NEW YORK and PHILADELPHIA - Time Warner Inc. and Comcast Corp. have partnered to develop principles...More>>

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NBC and Microsoft Form Advertising Alliance   25 Jun, 2009

NEW YORK and REDMOND, Wash. - NBC Universal (NBCU) and Microsoft Corp. completed a deal to use...More>>

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Marketing E-mails to Double in Five Years   18 Jun, 2009

NEW YORK - According to a study by Forrester Research, consumers will receive more than 9,000...More>>





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