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OpenSky Taps Ads to Explain Social Shopping    10 Oct, 2012

NEW YORK – To shed light on exactly how social shopping actually works, OpenSky.com is launching...More>>

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FTC’s New Green Guides Make Debut   10 Oct, 2012

WASHINGTON – The long-awaited final version of the Federal Trade Commission’s (FTC) Green...More>>

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Advertisers Tell FTC They Still Support ‘Do Not Track’   10 Oct, 2012

NEW YORK – Advertising industry leaders continue to reject charges that they no longer back a...More>>

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Truth-In-Advertising Dot-Com Guidelines Could Hit By Year End   10 Oct, 2012

WASHINGTON – The Federal Trade Commission (FTC) has announced marketers can expect an update to...More>>

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Connected TVs Deliver Interested Audience for Advertisers   26 Sep, 2012

REDWOOD CITY, Calif. – An ad effectiveness study has found that ad clutter, creative content and...More>>

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One Hot August: Consumers Viewed 37.7 Billion Web Videos   26 Sep, 2012

RESTON, Va. – August couldn’t have gotten much hotter in Web video viewing: a record 188...More>>

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Internet Association Goes to Washington    26 Sep, 2012

WASHINGTON – The Internet Association, the nation’s first trade association representing the...More>>

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‘Unified Planner’ Unveiled for Better Media Planning    26 Sep, 2012

NEW YORK – An online video technology company unveiled what’s called a “unified planner”...More>>

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FTC Has Its Eye on Kid Food Ads   26 Sep, 2012

WASHINGTON – The Federal Trade Commission (FTC) has announced it is keeping a close eye on food...More>>

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Tablets Will Lead Mobile Advertising In 2014   19 Sep, 2012

BOSTON – A new report predicts tablets will emerge as the primary platform for mobile ad revenue...More>>





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