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Most Consumers Expect Bargains This Holiday   24 Oct, 2012

LOS ANGELES – A new PriceGrabber survey on 2012 holiday shopping reveals shoppers appear...More>>

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NFC Mobile Payments to Hit $100B in 2016   24 Oct, 2012

LONDON – Mobile payments powered by near field communications (NFC) will jump from $4 billion...More>>

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USPS to Test Same-Day Delivery    24 Oct, 2012

WASHINGTON – The United States Postal Service (USPS) recently announced it plans to test same-day...More>>

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TV Leads in Global Rise of Ad Dollars, Internet Surges   24 Oct, 2012

NEW YORK – Advertising is on the rise around the globe and across nearly all media types. Top...More>>

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30-60 Second Video Ads Top Engagement; 1-2 Minute Spots Top Viewing   17 Oct, 2012

NEW YORK – A new study reveals that brands are growing more sophisticated in how they’re using...More>>

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BVN President Pleads Guilty to $1.9 Million Infomercial Fraud   17 Oct, 2012

WEST PALM BEACH, Fla. – The South Florida Sun Sentinel reports that the president of Business...More>>

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DMA Announces Data-Driven Marketing Institute    17 Oct, 2012

LAS VEGAS – On Monday, the Direct Marketing Association (DMA) announced it is launching a new...More>>

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Political Ad Spend Rises in Local TV, Boosts Ad Economy   17 Oct, 2012

NEW YORK – As annoying as they are, political ads do have an upside: they’re adding some muscle...More>>

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Senator, DMA Spar Over Data Brokers Probe   17 Oct, 2012

WASHINGTON – When Senator John D. Rockefeller IV (D-WV) announced last week that he had opened an...More>>

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CW Print Ad Features Live Twitter Feed    10 Oct, 2012

LOS ANGELES – Print ads took a futuristic turn earlier this month when the Oct. 5 edition of...More>>





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