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TV Spot Production Cost Rises 7 Percent   6 Feb, 2013

NEW YORK – Time to adjust your ad budgets: The cost to produce TV ads (before any commissions or...More>>

Bigger Second Screens on the Horizon   6 Feb, 2013

NEW YORK – In another study related to the fate of the TV set, not only will consumers host more...More>>

Multiscreen Viewing Gains on the TV Set   6 Feb, 2013

AMSTELVEEN, NETHERLANDS – A new study says U.S. consumers are clutching more than just the remote...More>>

FTC Chairman Jon Leibowitz to Step Down This Month   6 Feb, 2013

WASHINGTON – The head of the Federal Trade Commission (FTC) will leave his post on February 15....More>>

It’s Official: Coaching Legend Bob Knight Gives Response Expo Keynote April 2   6 Feb, 2013

SANTA ANA, Calif. – Celebrated coach, mentor and historic sports icon Bob Knight is set to serve...More>>

Mobile Creative Guidelines Released   30 Jan, 2013

NEW YORK – The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB)...More>>

Top Retailers Strengthening Service   30 Jan, 2013

CHICAGO – Online merchants are adding more customer service options and promoting those options...More>>

Shopping Apps Replacing Catalogs? Maybe    30 Jan, 2013

SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app...More>>

Neutrogena’s Use of ‘Natural’ Costs $1.8 Million   30 Jan, 2013

NEW YORK – If you’re naturally inclined to use the word natural in your advertising, think...More>>

AOL to Distribute Discovery Channels Online   30 Jan, 2013

NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now...More>>

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