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Online Videos Boost Brand Awareness, Study Suggests   11 Apr, 2012

Online video advertising spending continues to skyrocket, revealing an increasing need for brand...More>>

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Interactive Advertising Bureau Endorses 'Skippable' Video Ads   11 Apr, 2012

The Interactive Advertising Bureau (IAB) has released the first update to its video advertising...More>>

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Marketers Increase Search Budgets by 16 Percent, Report Shows   11 Apr, 2012

Digital advertising continues its upward trend in 2012, with search emerging as the strongest...More>>

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DMA Voices Concerns on FTC Call for Legislative Oversight of Data Brokers   11 Apr, 2012

As the marketing community continues to keep a close eye on recent recommendations by the Federal...More>>

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Response Expo 2012 Announces Roster of Speakers and Sessions   11 Apr, 2012

Response Expo 2012 returns to San Diego for its sixth consecutive year on May 15-17 with an...More>>

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Vendor Spotlight: TTC — Call Center Personnel and Performance Drive Higher Conversion Rates    4 Apr, 2012

Direct marketers – whether they're using the Internet, DRTV, radio or newspapers – are all...More>>

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Pinterest Could Prompt More Consumer Purchases   4 Apr, 2012

While Pinterest has been quick to gain popularity among Internet users, debate has continued over...More>>

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Paid-Search Ads Influence Mobile's Growth   4 Apr, 2012

Mobile is expected to contribute 25 percent to total paid-search ads by the end of this year, up...More>>

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Yahoo! Becomes the Latest to Launch a Do-Not-Track Feature   4 Apr, 2012

Starting this summer, Yahoo! users will be able to opt out of website tracking using the online...More>>

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Brill Keynote, Capitol Hill Visits Highlight 'DMA in DC' Event   4 Apr, 2012

Timeliness, truthful discussion and thought-provoking meetings headlined last week’s "DMA in DC"...More>>





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