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TV Viewers Tap Tablets to Enrich Viewing Experience    19 Sep, 2012

NEW YORK – Nearly two–thirds of tablet owners watch TV while they use their tablet, says a new...More>>

TV 4Q Scatter Market Flat, Political Money Might Help   19 Sep, 2012

NEW YORK – Some media–buying executives are reporting fourth–quarter TV scatter ad prices...More>>

Lawmaker Taking Up Privacy for Mobile Users   19 Sep, 2012

WASHINGTON – Rep. Ed Markey (D–Mass.) unveiled a new privacy bill last week that would make...More>>

FCC Asks Court to Uphold Neutrality Rules   19 Sep, 2012

WASHINGTON – The Federal Communications Commission (FCC) asked a federal appeals court to uphold...More>>

Marketers Offered a Cash Back Guarantee    13 Sep, 2012

NEW YORK – A digital advertising agency is venturing into unchartered waters this week: it says...More>>

Study: Social Media Can Spur TV Viewing   13 Sep, 2012

LARCHMONT, N.Y. – Social media can drive 18-to-34-year-olds to the TV, according to a study by...More>>

Marketers Can Target Ads Based On Consumers’ Interests Via Twitter   13 Sep, 2012

SAN FRANCISCO – Twitter has announced marketers can use the company’s “microblogging...More>>

Addressable TV Ads Making Headway   13 Sep, 2012

ROANOKE, Va. - It’s a sign that addressable TV-advertising technology – where marketers can...More>>

SENSA Wins Fourth Annual DRMA Marketer of the Year Award   13 Sep, 2012

LAS VEGAS – SENSA Products LLC won the fourth annual Direct Response Marketing Alliance (DRMA)...More>>

Marketers Tap Search Retargeting for DR Goals   5 Sep, 2012

SAN FRANCISCO – Retargeting, or keeping your brand in front of consumers after they’ve visited...More>>

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