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Ad Industry Braces for ‘Fiscal Cliff’   21 Nov, 2012

NEW YORK – Some ad industry execs say they see dark clouds on the horizon of 2013 – and one of...More>>

TiVo (Yes, That TiVo) Launches TV Ad Campaign    21 Nov, 2012

ALVISO, Calif. – In a move that’s destined for a page in the Guinness Book of World’s Most...More>>

FTC Announces More Than 70 Actions Against Biz-Op Schemes   21 Nov, 2012

WASHINGTON – Last week, the Federal Trade Commission (FTC) announced a major crackdown on scams...More>>

DRMA Announces 10 Nominees for Member of the Year Award   21 Nov, 2012

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

E-Commerce Leaders Expects Better Sales Volume This Holiday Season   14 Nov, 2012

DALLAS – E-commerce companies expect the 2012 holiday shopping season to be merrier than last...More>>

E-Retailers Have $68 Billion Reasons to Expect Happy Holidays   14 Nov, 2012

CAMBRIDGE, Mass. - The 2012 holiday season is expected to generate $68.4 billion in U.S. online...More>>

18-34 Year-Olds Wielding More Power with Recommendations   14 Nov, 2012

SAN FRANCISCO – New research on mobile advertising among 18-34 year olds has found that half of...More>>

Connected TV Viewers More Open To Ads   14 Nov, 2012

DALLAS – The number of North American households with a smart TV will reach 87 million by 2016,...More>>

DR Pros Weigh in on NBC, AmEx’s New T-commerce Partnership   14 Nov, 2012

NEW YORK – The new partnership between NBCUniversal and American Express is sparking plenty of...More>>

Vantiv to Acquire Litle & Co. for $361 Million    7 Nov, 2012

CINCINNATI – Vantiv Inc., a leading provider of payment processing services and related...More>>

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