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U.S. Ad Spending Drops 15 Percent in First Half   9 Sep, 2009

NEW YORK – According to recently released data by The Nielsen Company, U.S. ad spending fell 15.4...More>>

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Pfizer Settles in Fraudulent Marketing Case   9 Sep, 2009

NEW YORK – Pharmaceutical manufacturer Pfizer Inc. finalized an agreement with the U.S....More>>

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Facebook Launches DR Ad Units   9 Sep, 2009

NEW YORK – Popular online social community network Facebook recently released a set of direct...More>>

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Online Ads Lift Sales of Packaged-Goods 9 Percent   2 Sep, 2009

RESTON, Va. - Online advertising can help raise the sales of consumer packaged goods by 9 percent,...More>>

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Pfizer Faces Next Step Challenges on Twitter   2 Sep, 2009

NEW YORK - Back in July, pharmaceutical giant Pfizer launched a Twitter feed, making it part of a...More>>

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Walmart's New Online Marketplace   2 Sep, 2009

BRISBANE, Calif. - Walmart has partnered with several retailers for the Walmart Marketplace, an...More>>

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Financial and Legal Troubles for WPP   2 Sep, 2009

NEW YORK - WPP, the world's largest advertising agency, reported that profit was down 47 percent in...More>>

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Changes to FTC's Telemarketing Sales Rule Take Effect   2 Sep, 2009

WASHINGTON - On Sept. 1, the Federal Trade Commission (FTC) extended the Telemarketing Sales Rule...More>>

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Unilever Defeats Competitors with Thrifty Ad Spending   26 Aug, 2009

NEW YORK - Unilever ended a streak of flat-to-negative volume last quarter with a 4-percent growth...More>>

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TV Marketing Shifts to PC   26 Aug, 2009

NEW YORK - In recent years, consumers' TV watching habits have drastically shifted. With that, more...More>>





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