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Millennials Most Receptive to Digital Marketing   16 Sep, 2009

DALLAS – An Epsilon Global Consumer E-mail Study reveals that millennials, people ages 18-25, are...More>>

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Social Media Gaining Popularity Among Hispanic Market   16 Sep, 2009

BOONTON, N.J. – In a recent study by the Captura Group, findings solidified the importance of...More>>

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Direct-to-Consumer Internet Sales Bright Spot for Neiman Marcus   16 Sep, 2009

NEW YORK – Department store Neiman Marcus reported a difficult fourth quarter that included...More>>

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P&G Sets a Goal of $4 Billion in E-Commerce   9 Sep, 2009

BATAVIA, Ohio – Procter & Gamble (P&G) is setting a goal to capitalize on its digital media...More>>

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TV Networks Counting on Last Minute Ad Buys   9 Sep, 2009

NEW YORK – All five broadcast networks and many cable networks are counting on selling...More>>

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U.S. Ad Spending Drops 15 Percent in First Half   9 Sep, 2009

NEW YORK – According to recently released data by The Nielsen Company, U.S. ad spending fell 15.4...More>>

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Pfizer Settles in Fraudulent Marketing Case   9 Sep, 2009

NEW YORK – Pharmaceutical manufacturer Pfizer Inc. finalized an agreement with the U.S....More>>

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Facebook Launches DR Ad Units   9 Sep, 2009

NEW YORK – Popular online social community network Facebook recently released a set of direct...More>>

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Online Ads Lift Sales of Packaged-Goods 9 Percent   2 Sep, 2009

RESTON, Va. - Online advertising can help raise the sales of consumer packaged goods by 9 percent,...More>>

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Pfizer Faces Next Step Challenges on Twitter   2 Sep, 2009

NEW YORK - Back in July, pharmaceutical giant Pfizer launched a Twitter feed, making it part of a...More>>





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