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Computer-based Video Consumption Rivaling Traditional TV, Nielsen Reports   13 Jun, 2012

Watching video content on computers has become just as common as watching video content on...More>>

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Ad Impressions Grow Among Tablets, Non-Phone Connected Devices   13 Jun, 2012

Advertising impressions among tablets and non-phone connected devices are significantly growing,...More>>

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Twitter a Must for Small Businesses, Statistics Suggest   13 Jun, 2012

Now more than ever before, small businesses can benefit by having a presence on Twitter, according...More>>

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Online Video Maturing as Supplement to TV Advertising, comScore Says   13 Jun, 2012

As advertising platforms continue to evolve and grow, advertisers must find new and innovative ways...More>>

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E-commerce Competitive Opportunities Lie in Product Returns, comScore Says   6 Jun, 2012

Though a majority – 86 percent – of consumers report being satisfied with their online shopping...More>>

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Buying Power of Black Consumers Presents Key Opportunities for Marketers   6 Jun, 2012

The digital lives of America's black consumers highlight the significant buying power present and...More>>

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Print Readership is Growing Among Millenials   6 Jun, 2012

In a positive boost to print advertisers, magazine readership among millennials is actually...More>>

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Advertising Association Issues Guides for Brands Amid Political Season   6 Jun, 2012

The American Association of Advertising Agencies (4As) is advising agencies can do to deal with...More>>

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Microsoft's Default Do-Not-Track Header Draws Criticism from Industry   6 Jun, 2012

Microsoft's decision to turn on a do-not-track header by default in its newest browser has drawn...More>>

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Marketers Struggling with Digital Strategies, CMO Council Says   30 May, 2012

While most senior marketers report that digital marketing has become a key topic of conversation...More>>





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