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Local Mobile Advertising Set to Rocket to $9B in Four Years   10 Apr, 2013

CHANTILLY, Va. – Media consultant BIA/Kelsey says that by 2017, the U.S. will witness a sevenfold...More>>

Customer Centric Marketing Drives Purchases   10 Apr, 2013

SAN MATEO, Calif. – When marketers engage consumers in one-to-one conversations across the...More>>

Federal Judge: Consumers Can Sue comScore   10 Apr, 2013

CHICAGO – A federal judge has ruled that consumers who are suing the Web measurement company...More>>

Fight Is on Over New California Privacy Bill    10 Apr, 2013

SACRAMENTO, Calif. – The fight is on over a new bill that would require companies like Facebook...More>>

Response Expo 2013 Celebrates a ‘Lucky 7’ With Great Crowds in San Diego   10 Apr, 2013

SAN DIEGO – More than 3,000 direct response industry leaders again flocked to San Diego last week...More>>

IAB Releases New Impression Metrics   27 Mar, 2013

NEW YORK – The Interactive Advertising Bureau (IAB) has released new specs to support digital ad...More>>

Live TV Streaming Apps Might Mean A la Carte Programming   27 Mar, 2013

NEW YORK – The ABC broadcast network is developing an app that would allow live streaming of its...More>>

Network Scatter Records Slight Uptick   27 Mar, 2013

NEW YORK – MediaPost reports that TV’s advertising scatter market – an oft-used predictor of...More>>

Report: Advertisers Wise to Tune into Social TV   27 Mar, 2013

STAMFORD, Conn. – A new report from research and consulting firm Gartner Inc. suggests that...More>>

Response Expo Delivers Something for Everyone Next Week in San Diego   27 Mar, 2013

SANTA ANA, Calif. – Aside from its renowned networking, top-line educational sessions and...More>>

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