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Buying Power of Black Consumers Presents Key Opportunities for Marketers   6 Jun, 2012

The digital lives of America's black consumers highlight the significant buying power present and...More>>

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Print Readership is Growing Among Millenials   6 Jun, 2012

In a positive boost to print advertisers, magazine readership among millennials is actually...More>>

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Advertising Association Issues Guides for Brands Amid Political Season   6 Jun, 2012

The American Association of Advertising Agencies (4As) is advising agencies can do to deal with...More>>

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Microsoft's Default Do-Not-Track Header Draws Criticism from Industry   6 Jun, 2012

Microsoft's decision to turn on a do-not-track header by default in its newest browser has drawn...More>>

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Marketers Struggling with Digital Strategies, CMO Council Says   30 May, 2012

While most senior marketers report that digital marketing has become a key topic of conversation...More>>

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Google Aggressive in Fight Against Scam Ads, Statistics Suggest   30 May, 2012

Google Inc. continues its fight against scam paid-search ads, releasing statistics last week that...More>>

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Consumer Engagement with Interactive TV Guides on the Rise, Rovi Data Shows   30 May, 2012

Consumers continue to be more and more dependent on interactive programming guides (IPG), according...More>>

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POM Wonderful Responds to FTC Ruling with New Ad Campaign   30 May, 2012

In the wake of a recent ruling by a Federal Trade Commission (FTC) judge saying that POM Wonderful...More>>

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DRMA Hosts Third Annual Summer Bash on July 26   30 May, 2012

The Direct Response Marketing Alliance (DRMA) announces its third annual Summer Bash, set for...More>>

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Kimmel Resigns as Direct Marketing Association CEO   23 May, 2012

Lawrence M. Kimmel has resigned as the CEO of the Direct Marketing Association (DMA), joining...More>>





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