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Women Embrace Contextually Relevant Ads   11 Jul, 2012

CHICAGO – If you’re looking to get female customers with your online ads, keep reading. A...More>>

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Freight Rates Rise at UPS and FedEx: Non-Contractual LTL Shipping up at Least 5.9%   11 Jul, 2012

If you’re shipping large items like couches and treadmills in non-contractual,...More>>

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As Seen On TV Finishes Purchase of AsSeenOnTV.com; Plans for Promotion Unveiled   11 Jul, 2012

CLEARWATER, Fla. – Now that As Seen On TV Inc., the direct response marketing giant, officially...More>>

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Barry Becher of Ginsu Knives Fame Dies at 71   11 Jul, 2012

WEST PALM BEACH, Fla. – The pioneer behind the perhaps the best-known knives ever died July 6....More>>

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Paid Video Viewing Via Tablets, Phones Continues to Rise   27 Jun, 2012

Tablet and wireless phone viewing of paid video has continued to increase as various distribution...More>>

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More Brands to Pursue Mobile Marketing, Data Shows   27 Jun, 2012

More marketers who have held out on incorporating mobile into their marketing strategies report a...More>>

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M-commerce Attracts Much Wider Demographic Than Marketers Assume, Study Suggests   27 Jun, 2012

Those seeing the most benefits from mobile shopping represent a much wider range of demographics...More>>

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Moms – A Marketer's Goldmine – Turning to Digital Platforms   27 Jun, 2012

Moms – the Holy Grail for many direct response marketers – are more often turning to technology...More>>

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Tech Problems Biggest Hurdle for Marketers Connecting with Consumers, Survey Shows   27 Jun, 2012

Chief marketing officers (CMO) and chief information officers (CIO) must partner to help brands and...More>>

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Tablets Reaching Critical Mass in the U.S., comScore Says   20 Jun, 2012

One in every four smartphone users are now using tablets, according to a comScore survey from a...More>>





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