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Kohl’s Makes Holiday Marketing Push    5 Nov, 2009

MENOMONEE FALLS, Wis. – Kohl’s Department Stores launched a holiday 2009 marketing campaign,...More>>

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Mid-Sized and B2B Firms Struggle to Improve Marketing Measurement   5 Nov, 2009

BOSTON – Mid-sized firms and B2B companies are having the hardest time improving their marketing...More>>

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Shin Arrested for Embezzlement, Likely Tied to LG Technologies Suit   5 Nov, 2009

TEMECULA, Calif. – Former LG Technologies (LG) business development leader Edward Shin was...More>>

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Response This Week, November 4, 2009   4 Nov, 2009

TEMECULA, Calif. – Former LG Technologies (LG) business development leader Edward Shin was...More>>

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Web Could Be Bright Spot for Holiday Sales   28 Oct, 2009

NEW YORK – Online retailers are gearing up offers of better deals and customer service to try and...More>>

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Almost Half of Cell Phone Users Open to Mobile Retail Alerts   28 Oct, 2009

NEW YORK – According to a 1020 Placecast and Harris Interactive survey, Americans are ready and...More>>

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NBA Launches Multi-channel Campaign   28 Oct, 2009

NEW YORK – With its season tip-off last night, the National Basketball Association (NBA), in an...More>>

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Scatter Market Tough on DRTV Spots   28 Oct, 2009

BATAVIA, Ohio – The tightening of the television scatter market is making it difficult for DRTV...More>>

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Senators Propose Prescription Drug Advertising Tax   28 Oct, 2009

WASHINGTON – U.S. Senators Al Franken (D-Minn.), Sherrod Brown (D-Ohio) and Sheldon Whitehouse...More>>

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Glimmer of Hope for Upturn in Media Spending Forecast   21 Oct, 2009

NEW YORK – Several retailers, including Google and Gap, have announced that their advertising and...More>>





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