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Mobile Creative Guidelines Released   30 Jan, 2013

NEW YORK – The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB)...More>>

Top Retailers Strengthening Service   30 Jan, 2013

CHICAGO – Online merchants are adding more customer service options and promoting those options...More>>

Shopping Apps Replacing Catalogs? Maybe    30 Jan, 2013

SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app...More>>

Neutrogena’s Use of ‘Natural’ Costs $1.8 Million   30 Jan, 2013

NEW YORK – If you’re naturally inclined to use the word natural in your advertising, think...More>>

AOL to Distribute Discovery Channels Online   30 Jan, 2013

NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now...More>>

New Conversion Tracking Tool for DR Marketers Unveiled   23 Jan, 2013

MENLO PARK, Calif. – Direct response marketers have a new conversion and optimization tool thanks...More>>

National Brands Thinking Local for Mobile   23 Jan, 2013

CHANTILLY, Va. – National brands that avoid doing local mobile ad campaigns will leave serious...More>>

Streaming Video Putting Paid Cable in a Bind   23 Jan, 2013

FRISCO, Texas – Streaming video technology is getting better and that’s hurting cable, says...More>>

Search Engines Are Key Driver for Websites   23 Jan, 2013

NEW YORK – Which marketing worked best during the holidays? Cross-channel won big, and search...More>>

Marketing Execs Like Digital and Mobile Prospects for 2013   23 Jan, 2013

NEW YORK – Nearly half of all marketing executives believe digital interactive advertising will...More>>

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