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New Conversion Tracking Tool for DR Marketers Unveiled   23 Jan, 2013

MENLO PARK, Calif. – Direct response marketers have a new conversion and optimization tool thanks...More>>

National Brands Thinking Local for Mobile   23 Jan, 2013

CHANTILLY, Va. – National brands that avoid doing local mobile ad campaigns will leave serious...More>>

Streaming Video Putting Paid Cable in a Bind   23 Jan, 2013

FRISCO, Texas – Streaming video technology is getting better and that’s hurting cable, says...More>>

Search Engines Are Key Driver for Websites   23 Jan, 2013

NEW YORK – Which marketing worked best during the holidays? Cross-channel won big, and search...More>>

Marketing Execs Like Digital and Mobile Prospects for 2013   23 Jan, 2013

NEW YORK – Nearly half of all marketing executives believe digital interactive advertising will...More>>

M-Commerce Tops 81 Percent to $25B in 2012    16 Jan, 2013

NEW YORK – Mobile commerce (all purchases made on smartphones, tablets or other mobile devices)...More>>

DISH App Connects Viewers Via Social Media   16 Jan, 2013

LAS VEGAS – DISH Network has introduced a new app for iPad that makes TV program recommendations...More>>

DVR Ownership Doubles During Past 5 Years   16 Jan, 2013

DURHAM, N.H. – Just more than half of households in the U.S. subscribing to a multi-channel video...More>>

Online Ad Spend May Hit 25 Percent of Budgets    16 Jan, 2013

NEW YORK – Here’s a major milestone that might hit in 2013: one out of every four dollars spent...More>>

DRMA Chicago Reception Set for March 4   16 Jan, 2013

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...More>>

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