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Smartphones Take Gold; Tablets, Silver    8 Aug, 2012

NEW YORK – Sure, they have small screens and keyboards, but smartphones are making the grade...More>>

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Targeting Ads Based on TV Viewing Data    8 Aug, 2012

WESTMINSTER, Colo. – It looks as if digital ad buyers can now target ads to consumers online...More>>

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FTC Suggests Stronger Rules for Children’s Privacy Online   8 Aug, 2012

WASHINGTON – The Federal Trade Commission (FTC) wants websites and third-party data brokers to...More>>

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DRMA Announces Top Nominees for 2012 Marketer of the Year Award   8 Aug, 2012

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

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Social Media Gets a $9 Billion Injection of Ad Revenue   1 Aug, 2012

STAMFORD, Conn. – Social media is raking in the advertising dough. Gartner, the IT research...More>>

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Checkout Lines Becoming a Dinosaur    1 Aug, 2012

SEATTLE and PLANO, Texas – Lines. They’ve been irritating shoppers since, well, since they...More>>

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NAD: Testimonials on Pinterest Need Disclaimers   1 Aug, 2012

WASHINGTON – Take note: if you post photos to Pinterest, the content sharing service on the Web,...More>>

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‘Do Not Track’ Still Unsettled    1 Aug, 2012

WASHINGTON – A lack of agreement on the “Do Not Track” option that can be put on websites to...More>>

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NBC Universal Takes Gold at Olympics: Ad Sales Reach $1B   1 Aug, 2012

LONDON – Athletes aren’t the only winners at the 2012 Summer Olympics in London. NBC Universal...More>>

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Settlement Could Hurt M-commerce   25 Jul, 2012

BROOKLYN, N.Y. – Mobile-commerce could suffer because of new rules for processing credit card...More>>





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