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DMA in DC Connects Industry, Government Leaders on March 26-27   22 Feb, 2012

The Direct Marketing Association (DMA) will host "DMA in DC 2012" on March 26-27, allowing...More>>

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Obama Backs Ad Industry's Opposition of SOPA/PIPA   25 Jan, 2012

The Obama Administration has come out in opposition of the proposed Stop Online Privacy Act (SOPA)...More>>

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Exposure to Radio Ad Campaigns Breeds Engagement   22 Nov, 2011

Consumers who are exposed to radio advertising campaigns are more likely to demonstrate higher...More>>

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Backupify Releases Archive Service for Facebook Fan Pages   16 Nov, 2010

Backupify, a provider of online backup, archiving and export services for cloud-based data, is now...More>>

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Ford Goes Social for Focus   5 Oct, 2010

Ford Motor Co. is focusing on a social media strategy for the launch of its 2011 Explorer,...More>>

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Jacqueline's Journal 4-21-10   21 Apr, 2010

Response This Week, Jacqueline's Journal 4-21-10More>>

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FSI Couponing Reaches Record Levels   20 Jan, 2010

NEW YORK – Free-standing insert (FSI) coupon activity increased 8 percent in 2009 to reach more...More>>

Article
DRMA Marketer of the Year Spotlight: BJ Global Looks to Expand on Kymaro Success   14 Jan, 2010

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...More>>

Article
Field Reports   14 Jan, 2010

Field Reports: January 2010More>>

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Field reports - News Corner Dec. 2009 pg. 10   23 Dec, 2009

Field reports - News Corner Dec. 2009More>>





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