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Online Video Beats TV in Engagement, Ad Shifts   12 Jun, 2013

NEW YORK – New online media video campaigns are getting their share of the worldwide traditional...More>>

Joint Venture Brings Targeted Ads to Any TV Connected to Set-Top   12 Jun, 2013

NEW YORK and DULLES, Va. – Targeted TV advertising developer Visible World announced last week...More>>

Retail Keeps Lead in Digital Ad Spend; DR Grows    12 Jun, 2013

NEW YORK – Advertisers in six major industries may increase digital spending more rapidly than...More>>

Global Media Spending Expected to Rise Through 2017   12 Jun, 2013

NEW YORK – PricewaterhouseCoopers says global spending for media and entertainment will reach...More>>

FCC Will Vote on Wireless Privacy Protections Soon    12 Jun, 2013

WASHINGTON – The Federal Communications Commission (FCC) will vote at the end of June on whether...More>>

Dish Debuts Social App, Pushes Viewers to Hopper   5 Jun, 2013

ENGLEWOOD, Colo. – Dish Network has started a social media app connected to its Hopper DVR unit...More>>

CBS Now Owns TV Guide Digital   5 Jun, 2013

NEW YORK – CBS Corp. is now the full owner of TV Guide Digital, including and all TV...More>>

Mobile, Social See Biggest Digital Ad Spend Bumps; Direct Response Rises   5 Jun, 2013

NEW YORK – Nearly two-thirds of the 20 major U.S. brands surveyed by the Association of National...More>>

DMA: Lawsuits Threatening Data-Driven Marketing   5 Jun, 2013

WASHINGTON – The Direct Marketing Association (DMA) filed an amicus (“friend of the court”)...More>>

Survey: Marketers Need to Improve Digital Content   5 Jun, 2013

PALO ALTO, Calif. – A new study by the Chief Marketing Officer (CMO) Council says marketers need...More>>

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