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Marketers Struggling with Digital Strategies, CMO Council Says   30 May, 2012

While most senior marketers report that digital marketing has become a key topic of conversation...More>>

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Google Aggressive in Fight Against Scam Ads, Statistics Suggest   30 May, 2012

Google Inc. continues its fight against scam paid-search ads, releasing statistics last week that...More>>

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Consumer Engagement with Interactive TV Guides on the Rise, Rovi Data Shows   30 May, 2012

Consumers continue to be more and more dependent on interactive programming guides (IPG), according...More>>

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POM Wonderful Responds to FTC Ruling with New Ad Campaign   30 May, 2012

In the wake of a recent ruling by a Federal Trade Commission (FTC) judge saying that POM Wonderful...More>>

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DRMA Hosts Third Annual Summer Bash on July 26   30 May, 2012

The Direct Response Marketing Alliance (DRMA) announces its third annual Summer Bash, set for...More>>

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Kimmel Resigns as Direct Marketing Association CEO   23 May, 2012

Lawrence M. Kimmel has resigned as the CEO of the Direct Marketing Association (DMA), joining...More>>

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Skechers to Pay $40 Million in FTC Settlement Over 'Toning Shoes'   23 May, 2012

Skechers USA Inc. has agreed to pay $40 million to settle charges it deceived consumers with claims...More>>

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FTC, White House Continue Push for Online Privacy Laws   23 May, 2012

The Obama administration last week backed the Federal Trade Commission's (FTC) push for Congress to...More>>

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NAB Sues FCC Over Political Ad Reporting Proposal   23 May, 2012

The National Association of Broadcasters (NAB) is suing the Federal Communications Commission (FCC)...More>>

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Response Expo 2012 Draws Record Crowds to San Diego   23 May, 2012

More than 3,000 direct response industry leaders flocked to San Diego last week for another...More>>





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