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Forrester Forecasts 13 Percent Gain in Online Sales   20 Mar, 2013

CAMBRIDGE, Mass. - Forrester’s new forecast for 2013 says E-commerce sales in the U.S. are likely...More>>

Deal Extends Addressable TV to 60 Million   20 Mar, 2013

NEW ORLEANS – Addressable TV company Invidi has a new deal that will bring the number of TV homes...More>>

Verizon Seeks to Shake Up Fees for TV Channels    20 Mar, 2013

NEW YORK – Verizon Communications wants to tie the fees it pays to carry TV channels to how many...More>>

FTC: In Making Disclosures, Size Doesn’t Matter   20 Mar, 2013

WASHINGTON – Ads on social media or mobile phones must provide clear disclosures and follow the...More>>

DMA Takes DC by Storm   20 Mar, 2013

WASHINGTON – The Direct Marketing Association (DMA) took Washington by storm last week with its...More>>

Survey: Accountability Top Concern for Senior Marketers    13 Mar, 2013

NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a...More>>

U.S. Ad Economy Expands For Third Consecutive Year   13 Mar, 2013

NEW YORK – The U.S. advertising marketplace grew for the third consecutive year, although at a...More>>

Cisco, Intel Envision Multi-Screen TV Ads   13 Mar, 2013

SAN JOSE, Calif. - Cisco Systems and Intel predict consumers will use multiple-screen technology...More>>

New Amazon TV Ads Tout Fashion   13 Mar, 2013

SEATTLE – E-commerce giant Amazon is rolling out its first-ever TV campaign for Amazon Fashion to...More>>

Nielsen-Arbitron Merger on Hold    13 Mar, 2013

WASHINGTON – The Federal Trade Commission (FTC) wants more information about Nielsen and...More>>

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