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ROI, Measurement Top Social Media Challenges   14 Aug, 2013

CAMBRIDGE, Mass. – Marketers say determining return on investment and measurement remain their...More>>

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Ad Buyers: Shift From TV to Digital is Real   14 Aug, 2013

WASHINGTON – About 70 percent of agency and marketer attendees at the 2013 Digital Content...More>>

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Agencies Tap Programmatic Platform to Buy TV Ads   14 Aug, 2013

NEW YORK – Behind all the hustle and bustle of TV ad buying in 2013, a new “audience-buying”...More>>

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AOL Buys Adap.tv, Predicts Ad Money Move From TV   14 Aug, 2013

NEW YORK – Not long after AOL announced it was buying online video advertising company Adap.tv...More>>

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It’s 13 for ’13: DRMA Announces Top Nominees for Marketer of the Year Award   14 Aug, 2013

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

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Mobile Shopping to Rise for Holidays   7 Aug, 2013

SAN JOSE, Calif. – Retailers this holiday can expect even more of their sales coming from mobile,...More>>

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Global Ad Spending Growth Modest   7 Aug, 2013

NEW YORK – Research giant Nielsen says global ad spending grew only moderately on a...More>>

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DMA: Consumers Confused About Ad Targeting   7 Aug, 2013

NEW YORK – Consumers aren't accurately distinguishing between behaviorally targeted ads and other...More>>

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Consumers Spend More Time Online Than with TV   7 Aug, 2013

NEW YORK – For the first time ever, people will spend more time online than in front of the TV...More>>

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Facebook to Sell TV-Style Ads    7 Aug, 2013

MENLO PARK, Calif. – Facebook plans to sell TV-style 15-second commercials on its site this year...More>>





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