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Mercury Media Acquires iMarketing    9 Jan, 2013

SANTA MONICA, Calif. – Mercury Media, a privately owned, full-service direct response media...More>>

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Analysts’ Second Look at Facebook Raises Price Targets   9 Jan, 2013

NEW YORK – The face of Facebook should be smiling today: J.P. Morgan has raised its price target...More>>

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Holiday E-commerce Sales Top Chain Stores   9 Jan, 2013

RESTON, Va. – So who won between online retailers and chain stores during the 2012 holiday...More>>

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FTC Clears Google in Anti-Trust Ruling    9 Jan, 2013

WASHINGTON – Google is breathing a sigh of relief after a 20-month Federal Trade Commission (FTC)...More>>

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Global Ad Spend Headed for Solid Growth   9 Jan, 2013

NEW YORK – Around the globe, media ad spending grew 5.4 percent to just under $519 billion in...More>>

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Mobile Web Yields Different Ad Expectations    19 Dec, 2012

SAN FRANCISCO – A new study concludes that marketers need to understand the Web on mobile and...More>>

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Ad-Supported Cable Viewing Dips   19 Dec, 2012

ATLANTA – TV viewing remains at high levels, except for one part: ad-supported cable – it’s...More>>

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DMA Promotes Data-Driven Marketing   19 Dec, 2012

WASHINGTON – A Direct Marketing Association (DMA) leader told members of the U.S. Congress last...More>>

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IAB: FTC’s New Regs Could ‘Steal Christmas’   19 Dec, 2012

WASHINGTON – A leader with the Interactive Advertising Bureau (IAB) says any new child-based...More>>

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Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...More>>





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