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Interactive Video Ads Double Purchase Intent   11 Sep, 2013

EMERYVILLE, Calif. – New research says marketers can stop worrying if interactive ads distract...More>>

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Acxiom Taps Transparency For Big Data PR   11 Sep, 2013

LITTLE ROCK, Ark. – Data giant Acxiom is battling privacy advocates with an unlikely weapon:...More>>

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Kantar: 2Q Ad Spending Rises 3.5 percent    11 Sep, 2013

NEW YORK – Marketers upped their spending in U.S. in the second quarter by 3.5 percent (totaling...More>>

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Phone Protection Act Changes Effective Oct. 16    11 Sep, 2013

NEW YORK – Attorneys say your next marketing campaign could get mired in class action lawsuits if...More>>

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TV Viewing Habits in Flux    4 Sep, 2013

STOCKHOLM – An increased reliance on streaming media for on-demand access is changing the way...More>>

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Study: TV Sites Best for Video Viewability   4 Sep, 2013

NEW YORK – Roughly 90 percent of video ads in first-quarter 2013 were repurposed TV spots and...More>>

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Google Heads U.S. Mobile Ad Market    4 Sep, 2013

NEW YORK – Google will take in nearly half of all net U.S. mobile Internet ad revenues this year,...More>>

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Digital Media to See Double-Digit Growth in 2013   4 Sep, 2013

STAMFORD, Conn. – Media researcher PQ Media reports that consumer digital media usage worldwide...More>>

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CBS, TWC Battle Ends – Carriage Deal Reached   4 Sep, 2013

NEW YORK – The month-long battle over retransmission consent between CBS Inc. and Time Warner...More>>

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New York AG Gives Trump University an “F” for Fraud   28 Aug, 2013

ALBANY, N.Y. – New York's attorney general Eric Schneiderman announced a $40 million lawsuit...More>>





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