Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board


   Log in

Breaking News
ROI, Measurement Top Social Media Challenges   14 Aug, 2013

CAMBRIDGE, Mass. – Marketers say determining return on investment and measurement remain their...More>>

Ad Buyers: Shift From TV to Digital is Real   14 Aug, 2013

WASHINGTON – About 70 percent of agency and marketer attendees at the 2013 Digital Content...More>>

Agencies Tap Programmatic Platform to Buy TV Ads   14 Aug, 2013

NEW YORK – Behind all the hustle and bustle of TV ad buying in 2013, a new “audience-buying”...More>>

AOL Buys, Predicts Ad Money Move From TV   14 Aug, 2013

NEW YORK – Not long after AOL announced it was buying online video advertising company>>

It’s 13 for ’13: DRMA Announces Top Nominees for Marketer of the Year Award   14 Aug, 2013

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

Mobile Shopping to Rise for Holidays   7 Aug, 2013

SAN JOSE, Calif. – Retailers this holiday can expect even more of their sales coming from mobile,...More>>

Global Ad Spending Growth Modest   7 Aug, 2013

NEW YORK – Research giant Nielsen says global ad spending grew only moderately on a...More>>

DMA: Consumers Confused About Ad Targeting   7 Aug, 2013

NEW YORK – Consumers aren't accurately distinguishing between behaviorally targeted ads and other...More>>

Consumers Spend More Time Online Than with TV   7 Aug, 2013

NEW YORK – For the first time ever, people will spend more time online than in front of the TV...More>>

Facebook to Sell TV-Style Ads    7 Aug, 2013

MENLO PARK, Calif. – Facebook plans to sell TV-style 15-second commercials on its site this year...More>>

©2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals