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IAB Seeks DIY Ad Units   15 Aug, 2012

NEW YORK – The Interactive Advertising Bureau (IAB) says the ad industry should adopt...More>>

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Online Advertisers Could Target TV Viewers   15 Aug, 2012

NEW YORK – Media research giant Nielsen has announced a program that will help online advertisers...More>>

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Google Writes $22.5 Million Check to FTC   15 Aug, 2012

WASHINGTON – Google Inc. had to pull out its checkbook to pay the largest fine ever levied by the...More>>

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2012 Election Sends Ad Prices Soaring   15 Aug, 2012

WASHINGTON – Some might consider it adding insult to injury. First, you’re assaulted with...More>>

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Viewers Hitting ‘Off’ Button on Pay TV    15 Aug, 2012

NEW YORK – Why do we need to pay cable and satellite companies when we’re watching YouTube and...More>>

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A Directory of Networks Selling VOD Ads Now Available   8 Aug, 2012

NEW YORK – It’s being called a first and it may well be: A directory of TV networks currently...More>>

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Smartphones Take Gold; Tablets, Silver    8 Aug, 2012

NEW YORK – Sure, they have small screens and keyboards, but smartphones are making the grade...More>>

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Targeting Ads Based on TV Viewing Data    8 Aug, 2012

WESTMINSTER, Colo. – It looks as if digital ad buyers can now target ads to consumers online...More>>

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FTC Suggests Stronger Rules for Children’s Privacy Online   8 Aug, 2012

WASHINGTON – The Federal Trade Commission (FTC) wants websites and third-party data brokers to...More>>

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DRMA Announces Top Nominees for 2012 Marketer of the Year Award   8 Aug, 2012

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>





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