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Connected TVs Deliver Interested Audience for Advertisers   26 Sep, 2012

REDWOOD CITY, Calif. – An ad effectiveness study has found that ad clutter, creative content and...More>>

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One Hot August: Consumers Viewed 37.7 Billion Web Videos   26 Sep, 2012

RESTON, Va. – August couldn’t have gotten much hotter in Web video viewing: a record 188...More>>

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Internet Association Goes to Washington    26 Sep, 2012

WASHINGTON – The Internet Association, the nation’s first trade association representing the...More>>

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‘Unified Planner’ Unveiled for Better Media Planning    26 Sep, 2012

NEW YORK – An online video technology company unveiled what’s called a “unified planner”...More>>

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FTC Has Its Eye on Kid Food Ads   26 Sep, 2012

WASHINGTON – The Federal Trade Commission (FTC) has announced it is keeping a close eye on food...More>>

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Tablets Will Lead Mobile Advertising In 2014   19 Sep, 2012

BOSTON – A new report predicts tablets will emerge as the primary platform for mobile ad revenue...More>>

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TV Viewers Tap Tablets to Enrich Viewing Experience    19 Sep, 2012

NEW YORK – Nearly two–thirds of tablet owners watch TV while they use their tablet, says a new...More>>

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TV 4Q Scatter Market Flat, Political Money Might Help   19 Sep, 2012

NEW YORK – Some media–buying executives are reporting fourth–quarter TV scatter ad prices...More>>

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Lawmaker Taking Up Privacy for Mobile Users   19 Sep, 2012

WASHINGTON – Rep. Ed Markey (D–Mass.) unveiled a new privacy bill last week that would make...More>>

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FCC Asks Court to Uphold Neutrality Rules   19 Sep, 2012

WASHINGTON – The Federal Communications Commission (FCC) asked a federal appeals court to uphold...More>>





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