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Survey: Marketers Need to Improve Digital Content   5 Jun, 2013

PALO ALTO, Calif. – A new study by the Chief Marketing Officer (CMO) Council says marketers need...More>>

New Mobile Privacy Rules Proposed   29 May, 2013

WASHINGTON – The Network Advertising Initiative (NAI), a group that promotes online privacy and...More>>

Over-the-Top Viewing Leading to Cable Cutting   29 May, 2013

SAN FRANCISCO – As online video viewers rise, cable TV subscribers drop. A new survey by AYTM...More>>

Path Asks Judge to Dismiss Case of Wireless-Spam   29 May, 2013

SEATTLE – Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging the...More>>

FTC Commissioner Questions Privacy Report   29 May, 2013

WASHINGTON – Federal Trade Commission (FTC) commissioner Maureen Ohlhausen said last week the...More>>

CMOs and CIOs Seek Customer Centricity via Big Data   29 May, 2013

CHICAGO – A new study says 80 percent of marketers and 88 percent of information technology (IT)...More>>

Consumers Using Tablets Rather Than Phones to Buy   22 May, 2013

CAMBRIDGE, Mass. – About one-third of U.S. tablet owners have bought items on their devices,...More>>

Nielsen’s Slow Shift to the Web Hinders TV Networks   22 May, 2013

NEW YORK – Media and ad execs are growing impatient with Nielsen, saying the measuring giant is...More>>

Commerce Dept.: Web Shoppers Spent $58 Billion in 1Q 2013   22 May, 2013

WASHINGTON – U.S. E-commerce sales totaled $58 billion in the first quarter of 2013, a...More>>

DMA: 2013 Holds Growth for Data-Driven Marketing Media   22 May, 2013

NEW YORK – The Direct Marketing Association’s (DMA) quarterly business review for first-quarter...More>>

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