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Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...More>>

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Digital Video Ads To Increase, Report Says   5 Dec, 2012

NEW YORK – Consumers are spending more time viewing video ads so marketers are adding more...More>>

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Mobile Search Budgets Skyrocket for Smartphones, Tablets   5 Dec, 2012

ATLANTA – Search marketers are opening their wallets wide for mobile search. More>>

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Singles, Couples Differ in Mobile Device Preferences   5 Dec, 2012

ROCHESTER, N.Y. – It’s not only age and gender that determine the use of mobile devices. It...More>>

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Ad Spending Forecasts Vary, But Agree on Slight Rise in 2013    5 Dec, 2012

NEW YORK – Forecasters expect modest ad-spending growth in the next year, but say global ad...More>>

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Two Big Days, Billions of Bucks    5 Dec, 2012

SAN FRANCISCO – We now know the three most popular words consumers typed into their search...More>>

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Viewers Sticking with Long-Form Online Video Ads   28 Nov, 2012

SAN MATEO, Calif. – It looks like long-form advertising is working for online videos. More>>

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Mobile Device Users Opting for Longer Videos   28 Nov, 2012

MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...More>>

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Disney’s ABC Asks Judge to Block DISH’s AutoHop   28 Nov, 2012

NEW YORK – The ABC television network is joining the legal fray over the DISH Network Corp.’s...More>>

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Retailers Give Thanks for Mobile Shoppers   28 Nov, 2012

NEW YORK – Retailers had something to be thankful for last Thursday: mobile shoppers. Turns out,...More>>





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