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Global Ad Spend Headed for Solid Growth   9 Jan, 2013

NEW YORK – Around the globe, media ad spending grew 5.4 percent to just under $519 billion in...More>>

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Mobile Web Yields Different Ad Expectations    19 Dec, 2012

SAN FRANCISCO – A new study concludes that marketers need to understand the Web on mobile and...More>>

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Ad-Supported Cable Viewing Dips   19 Dec, 2012

ATLANTA – TV viewing remains at high levels, except for one part: ad-supported cable – it’s...More>>

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DMA Promotes Data-Driven Marketing   19 Dec, 2012

WASHINGTON – A Direct Marketing Association (DMA) leader told members of the U.S. Congress last...More>>

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IAB: FTC’s New Regs Could ‘Steal Christmas’   19 Dec, 2012

WASHINGTON – A leader with the Interactive Advertising Bureau (IAB) says any new child-based...More>>

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Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...More>>

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Digital Video Ads To Increase, Report Says   5 Dec, 2012

NEW YORK – Consumers are spending more time viewing video ads so marketers are adding more...More>>

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Mobile Search Budgets Skyrocket for Smartphones, Tablets   5 Dec, 2012

ATLANTA – Search marketers are opening their wallets wide for mobile search. More>>

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Singles, Couples Differ in Mobile Device Preferences   5 Dec, 2012

ROCHESTER, N.Y. – It’s not only age and gender that determine the use of mobile devices. It...More>>

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Ad Spending Forecasts Vary, But Agree on Slight Rise in 2013    5 Dec, 2012

NEW YORK – Forecasters expect modest ad-spending growth in the next year, but say global ad...More>>





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