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It’s Official: Coaching Legend Bob Knight Gives Response Expo Keynote April 2   6 Feb, 2013

SANTA ANA, Calif. – Celebrated coach, mentor and historic sports icon Bob Knight is set to serve...More>>

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Mobile Creative Guidelines Released   30 Jan, 2013

NEW YORK – The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB)...More>>

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Top Retailers Strengthening Service   30 Jan, 2013

CHICAGO – Online merchants are adding more customer service options and promoting those options...More>>

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Shopping Apps Replacing Catalogs? Maybe    30 Jan, 2013

SAN JOSE, Calif. – About 40 percent of smartphone and tablet shoppers said using a shopping app...More>>

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Neutrogena’s Use of ‘Natural’ Costs $1.8 Million   30 Jan, 2013

NEW YORK – If you’re naturally inclined to use the word natural in your advertising, think...More>>

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AOL to Distribute Discovery Channels Online   30 Jan, 2013

NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now...More>>

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New Conversion Tracking Tool for DR Marketers Unveiled   23 Jan, 2013

MENLO PARK, Calif. – Direct response marketers have a new conversion and optimization tool thanks...More>>

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National Brands Thinking Local for Mobile   23 Jan, 2013

CHANTILLY, Va. – National brands that avoid doing local mobile ad campaigns will leave serious...More>>

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Streaming Video Putting Paid Cable in a Bind   23 Jan, 2013

FRISCO, Texas – Streaming video technology is getting better and that’s hurting cable, says...More>>

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Search Engines Are Key Driver for Websites   23 Jan, 2013

NEW YORK – Which marketing worked best during the holidays? Cross-channel won big, and search...More>>





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