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Mobile Conversions on the Rise   21 Aug, 2013

NEW YORK – About a third of online conversions happen on mobile devices, says a new study by AOL...More>>

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Video Ads See Upswing in Second Quarter   21 Aug, 2013

BALTIMORE – Online video ad impressions on computers in second-quarter 2013 rose 40 percent over...More>>

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Cable, Satellite Slip; Internet TV Rises   21 Aug, 2013

EL SEGUNDO, Calif. – The only segment of U.S. pay TV that grew subscribers during second-quarter...More>>

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GroupM Cuts 2013 Ad Spending Estimate   21 Aug, 2013

NEW YORK – WPP’s GroupM has cut its 2013 ad spending forecast to $507 billion, a gain of 3.5...More>>

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TWC Sued Over CBS Blackout; FCC Avoiding Involvement in Carriage Dispute   21 Aug, 2013

LOS ANGELES – Subscribers ticked about paying for channels they don't receive filed a class...More>>

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ROI, Measurement Top Social Media Challenges   14 Aug, 2013

CAMBRIDGE, Mass. – Marketers say determining return on investment and measurement remain their...More>>

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Ad Buyers: Shift From TV to Digital is Real   14 Aug, 2013

WASHINGTON – About 70 percent of agency and marketer attendees at the 2013 Digital Content...More>>

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Agencies Tap Programmatic Platform to Buy TV Ads   14 Aug, 2013

NEW YORK – Behind all the hustle and bustle of TV ad buying in 2013, a new “audience-buying”...More>>

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AOL Buys Adap.tv, Predicts Ad Money Move From TV   14 Aug, 2013

NEW YORK – Not long after AOL announced it was buying online video advertising company Adap.tv...More>>

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It’s 13 for ’13: DRMA Announces Top Nominees for Marketer of the Year Award   14 Aug, 2013

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>





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