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Traditional Ad Spend Falling, Digital Rising   18 Sep, 2013

DURHAM, N.C. – Spending on traditional advertising – non-Web or other digital channels – will...More>>

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Streaming TV Engaging Viewers   18 Sep, 2013

MOUNTAIN VIEW, Calif. – Those streaming content to their TV – using a smart TV, set-top box,...More>>

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Web Video Viewership Still Low Amid Heavy Ad Spend   18 Sep, 2013

NEW YORK – Nielsen reports Web video accounts for just 2.3 percent of total TV viewing, which...More>>

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KSL Bankruptcy Clouded by Alleged Embezzling   18 Sep, 2013

LOS ANGELES – The closing of independent media agency KSL Media, which had a strong footprint in...More>>

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Digital Video Attracting More TV Viewers   11 Sep, 2013

NEW YORK – Traditional TV viewers are watching more digital video, says a new survey from media...More>>

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Interactive Video Ads Double Purchase Intent   11 Sep, 2013

EMERYVILLE, Calif. – New research says marketers can stop worrying if interactive ads distract...More>>

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Acxiom Taps Transparency For Big Data PR   11 Sep, 2013

LITTLE ROCK, Ark. – Data giant Acxiom is battling privacy advocates with an unlikely weapon:...More>>

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Kantar: 2Q Ad Spending Rises 3.5 percent    11 Sep, 2013

NEW YORK – Marketers upped their spending in U.S. in the second quarter by 3.5 percent (totaling...More>>

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Phone Protection Act Changes Effective Oct. 16    11 Sep, 2013

NEW YORK – Attorneys say your next marketing campaign could get mired in class action lawsuits if...More>>

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TV Viewing Habits in Flux    4 Sep, 2013

STOCKHOLM – An increased reliance on streaming media for on-demand access is changing the way...More>>





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