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CBS, Nielsen to Measure Local TV-Radio   6 Nov, 2013

NEW YORK – Nielsen and CBS are partnering in a first-ever trial to measure cross-media campaigns...More>>

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Programmatic Ad Buying Could Hit $12B   6 Nov, 2013

NEW YORK – Magna Global estimates that worldwide programmatic ad spending will hit $12 billion...More>>

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New York State to Supreme Court: Let Amazon Tax Stand   6 Nov, 2013

ALBANY, N.Y. – New York authorities say in new court papers that the U.S. Supreme Court should...More>>

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DMA to FCC: ‘Forbear’ Enforcement of New TCPA Rules   6 Nov, 2013

NEW YORK – The Direct Marketing Association (DMA) says the Federal Communications Commission...More>>

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‘Rate Deals’ Beat ‘Results’ in Media Buys   30 Oct, 2013

NEW YORK – Ad execs say “aggressive rate deals” are more important than “results” from...More>>

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Ad Execs: TV Impressions More Important than Online    30 Oct, 2013

NEW YORK – A new survey from placemedia shows 89 percent of U.S. ad execs say TV video...More>>

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Simulmedia-Nielsen Deal Leads to Ad Inventory Sales   30 Oct, 2013

NEW YORK – TV advertising and marketing company Simulmedia has struck an agreement to add...More>>

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Google-MediaVest Deal Aims to Change Online Ad Buying   30 Oct, 2013

MOUNTAIN VIEW, Calif. - Google has inked a deal with Publicis-owned MediaVest that supports...More>>

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Cable, Media Industry to Beat Stock Market   30 Oct, 2013

NEW YORK – The media and entertainment industry is expected to outperform the major stock market...More>>

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DMA: Data Value Worth $156 Billion    23 Oct, 2013

CHICAGO – The Direct Marketing Association (DMA) released a new study it says gives policymakers...More>>





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