LARCHMONT, N.Y. – Social media can drive 18-to-34-year-olds to the TV, according to a study by...More>>

SAN FRANCISCO – Twitter has announced marketers can use the company’s “microblogging...More>>

ROANOKE, Va. - It’s a sign that addressable TV-advertising technology – where marketers can...More>>

LAS VEGAS – SENSA Products LLC won the fourth annual Direct Response Marketing Alliance (DRMA)...More>>

SAN FRANCISCO – Retargeting, or keeping your brand in front of consumers after they’ve visited...More>>

MOUNTAIN VIEW, Calif. – Picture the average consumer juggling a computer, a smartphone, a tablet...More>>

NEW YORK – TV ads remain a valuable way to reach college students, according to the 2012 Barnes &...More>>

MOUNTAIN VIEW, Calif. – Google has bowed out of its online marketplace for TV ads. Instead...More>>

WASHINGTON – The Federal Trade Commission (FTC) continues its war on alleged deception, this time...More>>

REDWOOD CITY, Calif. – A new survey has found that for streamed short-form content and TV shows,...More>>