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2014: ‘The Year of Social Acceptance’   20 Nov, 2013

NEW YORK – A new eMarketer report says nearly 90 percent of marketers will use social media...More>>

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Walmart, Kohl's Beef Up Marketing for Holidays    20 Nov, 2013

NEW YORK – Expect to see more marketing during the holidays from Walmart and Kohl’s because of...More>>

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Univision, HSN Unveil ‘Boutique Univision’    20 Nov, 2013

NEW YORK – Hispanic broadcaster Univision is partnering with HSN to enter the retail business...More>>

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Bill Would Further Restrict Behavioral Targeting of Teens   20 Nov, 2013

WASHINGTON – U.S. House and Senate lawmakers introduced legislation last week that would impose...More>>

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DRMA Announces 10 Nominees for 2013 Member of the Year Award   20 Nov, 2013

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

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Retailers Tapping Mobile to up Purchases    12 Nov, 2013

NEW YORK – A new eMarketer report says smartphones are proving to be an effective tool to help...More>>

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NBCU Ad Sales Force Get Pink Slips   12 Nov, 2013

NEW YORK – NBCUniversal cut about two-dozen workers from its TV ad sales staff, according to TV...More>>

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DirecTV Considers Aereo-Like Service   12 Nov, 2013

EL SEGUNDO, Calif. – DirecTV CEO Mike White has told analysts his company has done research and...More>>

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Amazon Customers in L.A., N.Y. to Get Sunday Postal Deliveries   12 Nov, 2013

SEATTLE – Amazon and the U.S. Postal Service (USPS) have announced a deal that will deliver goods...More>>

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BREAKING: Trudeau Convicted of Criminal Contempt After Jurors Watch Infomercials    12 Nov, 2013

CHICAGO – TV pitchman Kevin Trudeau, 50, was convicted of criminal contempt Tuesday, based on...More>>





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