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Kantar: Cable Up, but Broadcast TV, Newspapers, Mag Ads Down in 2Q   24 Sep, 2014

NEW YORK – The U.S. advertising market rose just 0.7 percent in 2014’s second quarter,...More>>

CPG Brands Warming up to Programmatic   24 Sep, 2014

NEW YORK – Consumer packaged goods (CPG) companies emerged as the second biggest spenders in the...More>>

Public Knowledge to FCC: Block AT&T/DirecTV Merger   24 Sep, 2014

WASHINGTON – Advocacy group Public Knowledge has told the Federal Communications Commission (FCC)...More>>

IAB’s Anti-Fraud Effort Stirs Debate   24 Sep, 2014

NEW YORK – The Interactive Advertising Bureau (IAB) unveiled anti-fraud principles last week...More>>

Internet Trade Group Tells FCC ‘No Online Fast Lanes’   17 Sep, 2014

WASHINGTON – The Internet Association, representing Google, Facebook, Amazon and other Web...More>>

Programmatic Expanding Into Video   17 Sep, 2014

NEW YORK – A new survey by AOL Platforms says 84 percent of ad executives in the United States...More>>

Twitter Testing New Buy Button    17 Sep, 2014

NEW YORK – Twitter has started testing a “buy” button embedded in posts that lets users buy...More>>

Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award   17 Sep, 2014

BROOKFIELD, Wis., and SANTA ANA, Calif. – Response Expo, the leading event for professionals in...More>>

Tristar Products Wins Sixth Annual DRMA Marketer of the Year Award   17 Sep, 2014

LAS VEGAS – Tristar Products won the sixth annual Direct Response Marketing Alliance (DRMA)...More>>

Report: Penetration of Pay TV Waning    10 Sep, 2014

DURHAM, N.H. – A new report says that while the reported number of pay-TV subscribers has been...More>>

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