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Programmatic Expanding Into Video   17 Sep, 2014

NEW YORK – A new survey by AOL Platforms says 84 percent of ad executives in the United States...More>>

Twitter Testing New Buy Button    17 Sep, 2014

NEW YORK – Twitter has started testing a “buy” button embedded in posts that lets users buy...More>>

Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award   17 Sep, 2014

BROOKFIELD, Wis., and SANTA ANA, Calif. – Response Expo, the leading event for professionals in...More>>

Tristar Products Wins Sixth Annual DRMA Marketer of the Year Award   17 Sep, 2014

LAS VEGAS – Tristar Products won the sixth annual Direct Response Marketing Alliance (DRMA)...More>>

Report: Penetration of Pay TV Waning    10 Sep, 2014

DURHAM, N.H. – A new report says that while the reported number of pay-TV subscribers has been...More>>

Mobile Shoppers Loving – and Redeeming – Coupons   10 Sep, 2014

HAMPSHIRE, United Kingdom – More than 31 billion digital coupons will be redeemed annually within...More>>

Aereo: ‘We’re Entitled to a Compulsory Cable License’    10 Sep, 2014

NEW YORK – Aereo says in court papers filed Friday that it should be allowed to continue to...More>>

Nielsen Unveils – Then Clarifies – Plan to Model TV Ratings   10 Sep, 2014

NEW YORK – Last Wednesday, TV measurement mammoth Nielsen announced a plan to introduce...More>>

Neutrality Advocates Hold ‘Slowdown’ Over FCC Fast-Lane Proposal   10 Sep, 2014

WASHINGTON – Pulling a page from the 2012 online blackout playbook to fight online piracy, net...More>>

Smartphones, In-App Ads Leading in Mobile    3 Sep, 2014

NEW YORK – Smartphones beat tablets and in-app advertising outdid the mobile Web in impression...More>>

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